Australia

2018 - Buzz Rankings: Australia

Top Buzz Rankings
Rank Brand 2018 Score
1 Netflix 31.3
2 Kmart 26.5
3 YouTube 26.2
4 Toyota 24.9
5 Bunnings 24.4
6 Google 24.4
7 Aldi 24.2
8 Woolworths 24.0
9 PayPal 20.9
10 Coles 20.8
Top Buzz Improvers
Rank Brand 2018 2017 Change in Score
1 Netflix 31.3 25.6 5.6
2 Samsung 18.8 14.6 4.2
3 KIA 7.2 4.3 2.9
4 tigerair -7.5 -10.3 2.8
5 Dyson 18.5 15.8 2.8
6 Whatsapp 11.3 9.0 2.3
7 Vodafone 6.0 3.8 2.2
8 Samsung Note 4.2 2.0 2.2
9 Google+ 9.2 7.1 2.2
10 Qatar Airways 6.2 4.1 2.1
Methodology: 

The 420 brands in YouGov BrandIndex were ranked using the Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2018. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2017 and 2018, to be included the year over year variance must be positive. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

Global Brand Leaders 2018

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