Australia is a recent new addition to BrandIndex, tracking brands since second half of 2015, and currently tracks over 250 brands. These rankings are for Q4 2015.
The Buzz Rankings chart shows the brands with the highest average Buzz scores between October and December 2015. Scores are representative of the general population.
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.