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2019 Brand Advocacy
2019 NextGen Mentions

Welcome to YouGov's Global Brand Health Rankings

Much of the world believes that tech companies own the healthiest brands, according to YouGov BrandIndex’s annual global brand health rankings.

Google once again takes the top spot in our annual ranking, followed by WhatsApp, YouTube, Samsung and Facebook.

In fact, the only non-tech companies to crack the top-10 in the annual ranking are Nike, the US shoe company that caused a stir with its advertising campaign in 2018, and IKEA.

Digital brands dominate this global ranking and with good reason. By their very nature the likes of Google, YouTube and WhatsApp are available in most places on earth to anyone with internet access. However, while many of the top five have only been around for the last decade or two, classic brands that have been around a good while longer also make the list. IKEA, Colgate, Uniqlo, and Adidas, all still connect with the public and as a result have very positive brand health.

Top Index Rankings
Rank Brand
1 Google
2 Whatsapp
3 YouTube
4 Samsung
5 Facebook
6 Amazon
7 IKEA
8 NIKE
9 Paypal
10 Netflix
11 Adidas
12 Uniqlo
13 Lego
14 Colgate
15 Almarai
16 Panasonic
17 Tylenol
18 LG
19 Visa
20 TOYOTA
21 Nivea
22 Booking.com
23 Galaxy
24 Al Baik
25 Alipay
Methodology: 

The 2019 Index Rankings were compiled based on each brand’s Index score, a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation, within a given market. All scores are based on data from the 12 month period from July 1, 2018 through June 30, 2019.

To determine the global top 25, YouGov scored brands across 29 markets by assigning each brand a value based on its placement in each market’s top 10 list. The first brand on any given list received 10 points while the tenth brand received one point. The brands with the most points overall form the global top 25.

Only markets with more than three sectors tracked were included in the global top 25, and all brands have been tracked for at least 6 months to be included.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

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