Available Filters (US)
Standard Filter Re-Codes
| Age (any custom age range 18+) |
| Race (alternative options available - Asian, Middle Eastern) |
| Income (any custom ranges between <10K and 150K+) |
| DMA/State Re-Codes (e.g. target/promotional markets, key customer bases) |
DMAs Broken Out Individually
| Top 15 DMAs |
| Top 30 DMAs |
| Top 60 DMAs |
States Broken Out Individually
| State of Residence |
Personal Info/Beliefs (Background info)
| Religious Preference |
| Religious Services (frequency of attendance) |
| Parents of Children Under The Age of 18 |
| Gay, Lesbian, Bisexual, or Transgender |
| Military Veterans |
| Political Ideology (Liberal / Moderate / Conservative) |
| Political Party Affiliation |
| Health Evaluation (level of personal health) |
| Interest in News and Public Affairs |
| Voter Registration Status |
Personal Info/Beliefs (Commercial)
| Top Five Major Sports Fan |
| Fan of Baseball |
| Fan of Basketball |
| Fan of College Basketball |
| Fan of Hockey (and more sports available) |
| Requires Prescription Drugs for Allergies |
| Afflicted with Migraine |
| Adoption Level for Technology Products |
| Internet Shoppers |
| Online Dating Site Users |
| Social Network Users |
| Facebook Users |
Financials (Job/Assets)
| Job Function |
| Job Title |
| # of Employees in Company |
| Investors (e.g. invest in 401k, hedge fund, commodities) |
| Credit Worthy |
| Investable Assets |
| Days Per Week Working From Home |
| Home Ownership |
Consumption Behavior (Frequency/Recency)
Dining (recency of last consumption - within last month, last 3 months, 6 months etc.)
| Asian Consumption |
| Burger Consumption |
| Casual Dining Consumption |
| Chicken Consumption |
| Coffee/Tea Consumption |
| Donuts Consumption |
| Fast Food Consumption |
| Ice Cream Consumption |
| Mexican Consumption |
| Pizza Consumption |
| Sandwich Consumption |
Consumption Behavior (Frequency/Recency)
Transportation (Auto/Air)
| Domestic Business Flights - Last 12 Months (# of trips) |
| Domestic Leisure Flights - Last 12 Months (# of trips) |
| Airline Customers - Last 12 Months (airline specified) |
| Flown Domestically in last 12 months |
| Next Auto Purchase (e.g. within 6 months, 1 year) |
| Considering Purchasing a Hybrid Vehicle |
| Considering Purchasing a Natural Gas LPG Vehicle |
| Considering Purchasing an Electric Vehicle |
| Airfare Class |
| Price of Next Car |
Consumption Behavior (Product/Company Usage)
| Television Provider (cable or satellite) |
| Primary Credit Card-Personal (credit card company specified) |
| Primary Credit Card-Business (credit card company specified) |
| Cell Phone Carrier |
| Hybrid Auto (own a hybrid automobile) |
| Investment Customers (bank/investment house used) |
| Retail Bank Customers (bank used) |
| Smart Phone Owners |
| Movie Rental Source (e.g. mail subscription, video store, on-demand) |
