Available Filters (UK)
Standard Filter Re-Codes
| Region (9 breaks across England along with Scotland, Wales, N.I.) |
| Age (18-34, 35-29, 50+) |
| Social Grade (ABC1 & C2DE) |
| GB |
| Income (low & high) |
| Gender |
Select Sub-Groups of Standard Filters
| Select UK Cities (e.g. London, Edinburgh, Glasgow) |
| Child ages (e.g. 0-3, 4-6, 7-10) |
| Ages (3 separate distinct age breaks) |
| Income (low/med/high & weekly/yearly) |
Personal Info/Beliefs (Backgroud Info)
| Child in House (Y/N) |
| Child aged 18+ |
| Sexuality (Heterosexual or LGBT) |
| Gambling (Yes, online; Yes, high street; Yes, both; No) |
Personal Info/Beliefs (Commercial)
| Football Team followed |
| Sports (Follow & Participate; Follow & Don't Participate; Don't Follow & Participate) |
Financials (Job/Assets)
| AXA Segments (based on definition) |
| FSS Group codes |
| Financial products (Value of NS&I bond/certificate holdings) |
| Business (Management Level) |
| Business Sector (e.g. private, nationalised, local) |
| Size of Company (e.g. 1, 2, 3-5) |
Consumption Behavior (Frequency/Recency)
Fast Food and Pubs
| Coffee Drinker |
| Coffee (e.g. Starbucks, Costa) |
Consumption Behavior (Frequency/Recency)
Utilities
| Customers of Electricity Supplier |
| Customers of Gas Supplier |
| Gas Supplier Payment (frequency and method) |
| Electricity Supplier Payment (frequency and method) |
| Electricity Supplier Changed in the past |
| Gas Supplier Changed in the past |
| Electricity Supplier Change in the future (switching) |
| Gas Supplier Change in the future (switching) |
Consumption Behavior (Frequency/Recency)
Supermarkets/General Retail
| Main Supermarket |
| Main Grocery Shopper Type (main, shared, not responsible) |
| Supermarket Primary/Secondary Shopper |
| (General) Retail Store Visited (last 3 months, including DIY.com |
| (Fashion) Retailer Shopped & Amount Spent |
Consumption Behavior (Frequency/Recency)
Transportation
| Air Fare type (First class) |
| Business Travellers (# of trips) |
| Domestic Travellers (# of trips) |
Travel: Agents, Hotels & Guides
| Type of Holiday |
| Holiday Brand Consideration |
Consumption Behavior (Product/Company Usage)
| Main Newspaper Read |
| Television on main TV (e.g. Analog, Freeview, Freesat) |
| Financial Product (company specified) |
| Financial Product (type specified) |
| Delivery (company specified) |
| ITV Region (Granada, Yorkshire, other regions) |
| TV Platform (company specified) |
