Available Filters (Nordics)
Standard Filter Re-Codes
| Age (any customer age range 18+) |
| Race (alternative options, e.g. Asian, Middle-Eastern) |
| Income (any custom ranges between <10K and 150+) |
| DMA/State Re-codes (e.g. target/promotional markets, key cusomter bases) |
DMAs Broken Out Individually
| Top 15 DMAs |
| Top 30 DMAs |
| Top 60 DMAs |
States Broken Out Individually
| State of Residence |
Personal Info/Beliefs (Background Info)
| Religious Preference |
| Religious Services (attendance frequency) |
| Parents of Children under 18 |
| Gay, Lesbian, Bisexual, or Transgender |
| Military Veterans |
| Political Ideology (Liberal / Moderate / Conservative) |
| Political Party Affliation |
| Health Evaluation (level of personal health) |
| Interest in News and Public Affairs |
| Voter Registration Status |
Personal Info/Beliefs (Commercial)
| Adoption Level for Technology Products |
| Online Dating Users |
| Top Five Major Sports Fan |
| Fan of Baseball |
| Fan of Basketball |
| Fan of College Basketball |
| Fan of Hockey |
| Require Prescription Drugs for Allergies |
| Afflicted with Migraines |
| Internet Shoppers |
| Social Networking Site Users |
| Facebook Users |
Financials (Job/Assets)
| Job Function |
| Job Title |
| # of Employees in Company |
| Investors (e.g. 401k, hedge fund, commodities) |
| Credit Worthy (Yes / Questionable) |
| Investable Assets |
| Days per Week Working from Home |
| Home Ownership |
Consumption Behavior (Frequency/Recency)
Dining (recency of last consumption - e.g. within the last month, 3 months, 6 months)
| Asian Consumption |
| Burger Consumption |
| Casual Dining Consumption |
| Chicken Consumption |
| Coffee/Tea Consumption |
| Donuts Consumption |
| Fast Food Consumption |
| Ice Cream Consumption |
| Mexican Consumption |
| Pizza Consumption |
| Sandwich Consumption |
Consumption Behavior (Frequency/Recency)
Transportation (Auto/Air)
| Domestic Business Airtrips - last 12 months (# of trips) |
| Domestic Leisure Airtrips - last 12 months (# of trips) |
| Flown on Airline - last 12 months (airline company specified) |
| Flown Domestically - last 12 months (Y/N) |
| Next Auto Purchase (e.g. within 6 months, 1 year) |
| Considering Purchasing a Hybrid Vehicle |
| Considering Purchasing a Natural Gas LPG Vehicle |
| Considering Purchasing an Electric Vehicle |
| Own a Hybrid Vehicle |
| Airfare Class (First / Business / Economy) |
| Price of Next Car |
Consumption Behavior (Product/Company Usage)
| Television Provider (cable or satellite) |
| Primary Credit Card - Personal (credit card company specified) |
| Primary Credit Card - Business (credit card company specified) |
| Cell Phone Carrier |
| Hybrid Auto (ownership) |
| Investment Customers (broken out by company) |
| Bank at a Specific Bank |
| Smart Phone Owners |
| Movie Rental Source (e.g. mail subscription video store, on demand) |
