| Age (any custom age range 16+) |
| Gender |
| Monthly Household Income (any ranges between <10K and 150K+) |
| Federal States / Postal Codes |
| Household Size (any ranges between 1 and 5+) |
| Number of Children Under 18 |
| Political Orientation (Federal Election 2009) |
| Social Networking Site Users |
| Facebook Users |
| Google+ Users |
| Lokalisten Users |
| MySpace Users |
| Twitter Users |
| XING Users |
| VZ-Networking Site Users (SchülerVZ, StudiVZ, MeinVZ) |
| Wer-kennt-wen Users |
| Interest in Soccer |
| Interest in Formula 1 |
| Interest in Handball |
| Interest in Motor Racing |
| Interest in Sports |
| C&A Clothing Consumer |
| Esprit Clothing Consumer |
| H&M Clothing Consumer |
| NKD Clothing Consumer |
| S. Oliver Clothing Consumer |
| Zara Clothing Consumer |