| Age (any custom age range 18+) |
| Income (any custom ranges between <10K and 150K+) |
| UDA 5 |
| UDA 9 |
| Parents of Children under 18 |
| Interest in News and Public Affairs |
| Voter Registration Status |
| Adoption Level for Technology Products |
| Online Dating Users |
| Top Five Major Sports Fan |
| Fan of Football (Soccer) |
| Fan of Rugby |
| Fan of Tennis |
| Require Prescription Drugs for Allergies |
| Afflicted with Migraines |
| Internet Shoppers |
| Social Networking Site Users |
| Facebook Users |
| Job Function |
| Job Title |
| # of Employees in Company |
| Investors (e.g. 401K, hedge fund, commodities) |
| Working from Home (days per week) |
| Home Ownership |
| Asian Consumption |
| Casual Dining Consumption |
| Chicken Consumption |
| Coffee/Tea Consumption |
| Fast Food Consumption |
| Ice Cream Consumption |
| Mexican Consumption |
| Pizza Consumption |
| Sandwich Consumption |
| Domestic Business Airtrips - last 12 months (# of trips) |
| Domestic Leisure Airtrips - last 12 months (# of trips) |
| Flown on Airline - last 12 months (airline company specified) |
| Flown Domestically - last 12 months (Y/N) |
| Next Auto Purchase (e.g. witihn 6 months, 1 year) |
| Considering Purchasing a Hybrid Vehicle |
| Considering Purchasing a Natural Gas LPG Vehicle |
| Considering Purchasing an Electric Vehicle |
| Hybrid Vehicle (ownership) |
| Airfare Class (First / Business / Economy) |
| Price of Next Car |
| Considering Purchasing a New Vehicle |
| Television Provider (cable or satellite) |
| Primary Credit Card - Personal (credit card company specified) |
| Primary Credit Card - Business (credit card company specified) |
| Cell Phone Carrier |
| Investment Customers (broken out by company) |
| Bank at a Specific Bank |
| Smart Phone Owners |
| Movie Rental Source (e.g. mail subscription, video store, on demand) |