SHELL: Oil Firm Reported Profits Set New UK High

Date Posted: 07 February 2008

Shell announced their annual profits on the 31st January, setting a new record for a UK listed company in the process.

The company has seen profits of £13.9bn, with many noting that continuing rises in oil prices has been the biggest contributing factor to these profits. In retort Shell, like the other Oil companies, point out that the majority of the forecourt price goes directly to the government.

BrandIndex shows that Shell’s General Impression score has dropped since the announcement, from 7% on the 31st January to -4% on the 5th February. The Brand’s Index score has also dropped; from 6% on the 31st January to 1% on the 3rd February.

Shell will now be under pressure to maintain these strong figures in a market where consumer confidence appears to be waning. BrandIndex will highlight any notable shifts in the brand’s performance if and when they occur.

Richard Wood, BrandIndex Client Executive

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