Archived Articles

Below are archived stories and graphs from BrandIndex. All stories are delayed by at least 24 hours.

Select Year:   2008  |   2007  |   2006  |   2005

Articles for 2008

Tesco: Animal or Human Rights? »

eBay Faces a Tough Summer »

Starbucks Shuts Up Shop »

Six Flags Controversial Ad Campaign Increases Mindshare and Buzz – Initially »

EURO 2008: The Sponsors of the Turkey National Team »

BRAND IMAGE: Adidas is the European Champion »

MARKS AND SPENCER: Share Set Back Stuns City »

TENNIS – First Set: Nintendo and Highland Spring - Is the Glass Half Full or Half Empty? »

TENNIS – Second Set: It's Not Impossible to Step Out from Adidas and Step Into Nike »

Tennis – Third Set: Stella Loses The Match Point »

Barclays: The Difference between Index and ‘Buzz’ »

Football Championship Doesn’t Score Points »

Nike PhotoiD Fails To Deliver »

Royal Ascot Delivers For BBC Sport »

You Know You Want To Touch It. Apple Pushes The Envelope With the New iPhone »

Primark Masters a Quick Brand Recovery After Bad ‘Buzz’ »

UK: Is Bradford & Bingley the Next Northern Rock? »

GERMANY: The Focus is On Airline Brands »

USA: Baskin Robbins Successfully Builds Mindshare and Buzz »

Turkey: GSM Operators Opinions Differ Over MNP »

RETAIL: Hot Summer For Ann Summers »

OIL: Crisis Thickens »

CHELSEA: Samsung Suffers Southern Blues »

PC WORLD: DSG Issues Second Profit Warning »

BRITISH GAS: Further Price Increases Dent Scores Recovery »

VODAFONE: Tiscali Talks Leads to Increased Scores »

US: Pizza Hut Successfully Launches Tuscani Pasta »

UK: Can a Film Premiere Boost Sales for Retailers? »

GERMANY: Toyota Leaves the Fast Lane »

TURKEY: Turk Telekom - Going Public »

FOOD: Supermarkets in a Price-fixing Battle with the OFT »

COFFEE: Mixed ‘Buzz’ Scores For Coffee Chains »

SPORTS: London Marathon Increases Sport Brands' 'Buzz' Scores »

RBS: Sir Fred Goodwins’ Leadership Questioned »

USA: American Airlines Brand Health Scores Suffer »

SHELL: A Rocky Spring for Royal Dutch Shell »

HSBC: A Mixed Month for the Brand »

JJB: Sports Brand Continues to Struggle »

TESCO: Supermaket Profit Rise Bucks Trend »

GERMANY: Crisis In The Financial Sector »

TURKEY: Corporate Campaign Of Garanti Bank »

UK: Terminal 5 Opening Plagued By Travel Turmoil »

SAINSBURY’S: Sales Growth Success »

FORD: Jaguar And Land Rover Finally Sold »

HBOS: Banks Recover After Share Scare »

UK: Results Defy Tougher Trading Conditions »

TURKEY: Top Three Brands »

GERMANY: OBI Launch New Ad Campaign In Germany »

USA: Southwest Airlines (SWA) 'Buzz' Takes Big Hit »

HONDA: Clever Commercials Please Consumers »

HSBC: Decline In US Housing Market »

BRITISH AIRWAYS: ‘Buzz’ Drops As Brand Pays Out »

YAHOO: Take Over Bids And Fines »

TATE & LYLE: Sugar To Grow Fairtrade Market »

BRITISH GAS: Profit Jump Prompts Criticism »

BRADFORD AND BINGLEY: Poor Profits Cause Share Slide »

TOSHIBA: HD DVD Production To Stop »

NORTHERN ROCK: Rock To Be Nationalised »

USA: Super Bowl Advertising Boosts Budweiser ‘Buzz’ »

UK: PR Events – Boosts And Disasters »

TURKEY: National BrandIndex Score »

GERMANY: From Best to Worst – Nokia Free Falls in Germany »

SHELL: Oil Firm Reported Profits Set New UK High »

McDONALDS: McDiploma’s Now On The Menu At McDonald’s »

EGG: Company Withdraws 161,000 Customer Credit Cards »

JDWETHERSPOON: Negative ‘Buzz’ Helps Increase Recommendation »

MARKS AND SPENCER: Paxman Pants Palaver »

WOOLWORTHS: Drop in Christmas Sales »

MARKS AND SPENCER: A Poor Christmas Dampens Spirits »

SAINSBURY’S: A Good Christmas Helps Retailer Recover »

NPOWER: Price Increase Causes Damage to Brand Health »

PCWORLD/CURRY’S: Owners Concern For PC World and Curry’s Profits »

VIRGIN ATLANTIC: Staff Deal Over Pay Ends Strike Fears »

JOHN LEWIS: John Lewis An Exception To The Retail Sector Woe »

WAITROSE: Supermarket Follows Tesco and M&S Abroad »