Below are archived stories and graphs from BrandIndex. All stories are delayed by at least 24 hours.

Select Year:   2010  |   2009  |   2008  |   2007  |   2006  |   2005

Supermarkets score for both value and reputation

15 December 2009

In the highly-competitive world of supermarkets, there are two basic types of brand: those which are "cheap and cheerful", which focus on low cost while maintaining reasonable quality ... full story ...

Super Mario offers Nintendo a super Christmas

09 December 2009

Nintendo can look forward to strong trading in the run up to Christmas, if their average November BrandIndex scores are anything to go by ... full story ...

Winter Warmers

02 December 2009

We all like to ‘make up our own minds’ about brands, and recommend to our friends those with which we have had positive dealings. However, rather than being wholly our own self-determined opinions ... full story ...

Supermarkets and food staples have a family feel

25 November 2009

BrandIndex asks general questions about brands, but sometimes it’s useful to look at more specific qualities ... full story ...

The stars are shining for M&S

18 November 2009

It seems M&S has replaced Coca Cola as the brand whose advertising we look forward to each year, becoming itself the spirit of Xmas ... full story ...

Most people still value the personal touch from banks

18 November 2009

Last week saw the launch of NatWest’s personal banking iPhone app, in line with the banking sector’s efforts to cut costs and improve user experience by moving their operations online ... full story ...

Kraft’s offer has improved Cadbury’s brand image

11 November 2009

Business news only rarely makes it into the wider public consciousness, but as the graph shows, this is different when an iconic British brand is facing a takeover by an American company ... full story ...

Follow the stars to Morrisons

11 November 2009

With just over six weeks until Christmas Day, it is no surprise that the festive advertising campaigns for the big retailers have started to grace our TV screens ... full story ...

Argos set for merry Christmas

11 November 2009

First major retailer to launch Christmas campaign enjoys an increase in its overall index rating. The run-up to Christmas is the pinnacle of the marketing year, as clients launch heavyweight campaigns to cash in on consumers’ festive shopping sprees ... full story ...

How brand perceptions differ across the pond

04 November 2009

How different are British and American perceptions of the same brands? We took a quick look at the BrandIndex UK and US scores of three pairs of brands ... full story ...

Burger King rings the changes

28 October 2009

First major retailer to launch Christmas campaign enjoys an increase in its overall index rating. The run-up to Christmas is the pinnacle of the marketing year, as clients launch heavyweight campaigns to cash in on consumers’ festive shopping sprees ... full story ...

Gap is widening between best and worst brands

28 October 2009

First major retailer to launch Christmas campaign enjoys an increase in its overall index rating. The run-up to Christmas is the pinnacle of the marketing year, as clients launch heavyweight campaigns to cash in on consumers’ festive shopping sprees ... full story ...

BMW ads are a joy to behold

21 October 2009

First major retailer to launch Christmas campaign enjoys an increase in its overall index rating. The run-up to Christmas is the pinnacle of the marketing year, as clients launch heavyweight campaigns to cash in on consumers’ festive shopping sprees ... full story ...

Cadbury follows Fairtrade route

14 October 2009

Business news only rarely makes it into the wider public consciousness, but as the graph shows, this is different when an iconic British brand is facing a takeover by an American company. ... full story ...

Next bucks high-street trend

08 October 2009

Fashion retailer takes the New York subway to help close the gap on arch clothing rival Debenhams Next has been at the forefront of high-street fashion for many years and is perceived as one of the strongest brands in its sector ... full story ...

Twix creates teatime appeal

30 September 2009

Mars' chocolate brand plans to muscle in on KitKat territory with campaign aimed at tea drinkers The brands owned by the confectionery giant Mars have traditionally benefited from memorable advertising ... full story ...

Scandals do little damage to Renault and JJB

23 September 2009

We’ve discussed before the stability of brands: British Airways is a great example of those that have suffered all sorts of media squalls and yet always return to their same high BrandIndex score ... full story ...

Go Compare goes for a tenor

15 September 2009

Ever since a certain Russian meerkat appeared on our screens, telling us that cheap car insurance could be found at comparethemarket.com, the rival comparison websites have ramped up their advertising activity in response ... full story ...

HSBC and Barclays popular for standing alone

09 September 2009

A year ago this week we experienced “The End of the World as We Know It” as investment bank Lehman collapsed, amid fears of the whole financial system going into meltdown. In the subsequent months I took part in many gloomy debates ... full story ...

Stars come out to boost Sky HD

26 August 2009

Ever since a certain Russian meerkat appeared on our screens, telling us that cheap car insurance could be found at comparethemarket.com, the rival comparison websites have ramped up their advertising activity in response ... full story ...

Volkswagen steps up a gear

24 August 2009

As the recession lingers on, firms continue to fight for consumer spend in a smaller, but equally competitive, market ... full story ...