Sponsor of the Marketing Week
Effectiveness Awards 2008
The awards, launched in 1998, recognise the excellence of brands and individuals in the marketing industry. YouGov’s BrandIndex methodology will be used to conduct research for the newly created Consumer Choice Awards presented on the night for Most Popular Brand, Favourite Product and Favourite Ad / Campaign. This new award category will be voted for by consumers themselves rather than the judging panel.
“We are delighted to be sponsoring these prestigious awards and are looking forward to working with all of the companies shortlisted. Using our unique BrandIndex methodology we will be able to demonstrate the importance of tracking brand perception daily across the seven key indicators to all companies involved in the awards.”
Nadhim Zahawi, YouGov CEO
"We are delighted to have the support of YouGov as headline sponsor of the 10th Marketing Week Effectiveness Awards. This year the awards will be bigger than ever, not only with the addition of the Consumer Choice categories but also a number of special awards celebrating Marketing Week’s 30 years as the leading publication for marketing, advertising and media professionals.”
