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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Tue, 08/02/2011 - 17:58
The Co-operative launched a new multi-platform campaign on January 3 to assert their position in the food market as a values...
Thu, 03/02/2011 - 14:16
The notion that the British are obsessed with the weather seems to be true judging by Walkers' new promotion which gave consu...
Wed, 02/02/2011 - 10:47
Following last week’s sexism scandal that saw Andy Gray and Richard Keys leave Sky Sports, we have taken a look at how the co...
Fri, 28/01/2011 - 10:31
Dining chains that touted product quality and value continued to get through to US consumers last year, according to Buzz ran...
Thu, 27/01/2011 - 18:23
After a phenomenal year, Facebook is close to narrowing the gap with Google when it comes to public sentiment in the United S...
Thu, 27/01/2011 - 11:10
Johnson & Johnson had to recall a variety of products in the United States last year because of quality-control problems...
Tue, 25/01/2011 - 16:29
The caped superhero smoothie swooped onto UK screens this January as innocent launched its biggest ever multi-platform market...
Tue, 18/01/2011 - 12:10
Eastender’s controversial cot death plot has become the most complained about story in the show’s history with the BBC receiv...
Mon, 17/01/2011 - 16:59
Buzz scores for United Airlines, American Airlines and US Airways lost altitude in the wake of the recent ‘Snowmaggedon’ to h...
Fri, 07/01/2011 - 18:06
The December snowfall not only wreaked havoc on the UK’s transport system, but also affected BrandIndex scores for the transp...
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