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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Thu, 05/05/2011 - 14:24
Japanese electronics giant Sony's brand name is taking a big hit in US consumer perception, after hackers committed one of th...
Thu, 05/05/2011 - 10:53
To celebrate its 125th anniversary, Coca-Cola launched a global ad campaign that draws on the brand's heritage. Part of a mul...
Fri, 29/04/2011 - 21:38
Walmart, the US retail giant, has launched an everyday low prices campaign to reverse its two-year slide, and has put the cha...
Fri, 29/04/2011 - 18:37
Since two technology programmers revealed last week that Apple’s iPhone contains hidden software that regularly records the o...
Wed, 20/04/2011 - 16:23
Clarence the polar bear returned to our screens in April to promote Birds Eye’s new product - ‘Catch Fresh’. The ad launched...
Wed, 20/04/2011 - 11:21
Two months ago, BrandIndex looked at the impact of The Co-operative's 'good food within easy reach' ad campaign that launche...
Tue, 19/04/2011 - 08:36
The recent Southwest Airlines plane grounding after a fuselage rupture is the company's biggest consumer perception setback s...
Fri, 15/04/2011 - 09:09
Nintendo came under fire earlier in the month as UK press reported that thousands of British consumers claimed to suffer from...
McDonald's image
Thu, 14/04/2011 - 10:21
McDonald's recent announcement that they would be hiring 50,000 in the US boosted corporate Reputation scores for McDonald's...
Thu, 14/04/2011 - 10:07
GE's reputation has suffered since revelations of its aggressive tax avoidance efforts first surfaced in the New York Times,...
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