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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Thu, 17/06/2010 - 15:14
The World Cup might prove to be a lucrative time for many involved: for the teams, the sponsors, the bars and the sport itsel...
Mon, 14/06/2010 - 18:05
While BrandIndex data suggests that US consumers are more negative on Goldman Sachs than even BP, The New York Times suggests...
Thu, 27/05/2010 - 13:11
The insurance giant Prudential’s scores have been slipping since its announcement that it intends to acquire the Asian life i...
Wed, 26/05/2010 - 16:05
Sony has moved away from their recent advertising format of using bright and surprising visuals that were particularly salien...
Fri, 21/05/2010 - 16:11
After the announcement of strikes in October last year, Royal Mail’s BrandIndex scores plummeted across all measures. The lat...
Fri, 14/05/2010 - 15:20
BrandIndex scores indicate low-cost high street store Primark's image is recovering well, four weeks after the fashion retail...
Wed, 05/05/2010 - 15:22
Described as a “potentially unprecedented” environmental disaster by the President of the United States, the explosion of (an...
Thu, 29/04/2010 - 15:23
The negative publicity surrounding the recent 'toxic sofa' lawsuit involving Homebase and Argos (both part of the affected Ho...
Mon, 26/04/2010 - 15:25
Goldman Sachs has seen its US BrandIndex 'Reputation' and 'Buzz' scores tumble following the recent allegations of fraud by t...
Thu, 15/04/2010 - 15:27
The UK has seen petrol prices hit an all-time high with the average price of a litre reaching 120p and overtaking the July 20...
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