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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

US
Thu, 05/08/2010 - 17:54
Value scores hold steady for sandwich segment, but fluctuate for burgers, pizza.
US
Fri, 30/07/2010 - 17:57
Now that BP has stopped the flow of oil into the Gulf of Mexico and surface oil seems to be disappearing faster than expected...
UK
Thu, 22/07/2010 - 14:50
Telecoms giant sees plummeting Buzz score on BrandIndex following announcement of price rise. Telecoms giant BT has seen a si...
UK
Thu, 22/07/2010 - 14:47
After Channel 4's airing of 'Undercover Boss', the hotel chain Best Western has seen an increase in its BrandIndex 'Buzz' sco...
UK
Tue, 20/07/2010 - 14:59
The hosepipe ban imposed in the north west of England by United Utilities following the driest conditions since 1929, has see...
UK
Mon, 19/07/2010 - 15:00
BrandIndex picked up on the publicity surrounding the launch of Amazon's home delivery grocery service this month, seeing the...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
UK
Wed, 23/06/2010 - 15:02
Looking at BrandIndex, we sometimes have a sense of how a brand is performing before any major announcements to the City are...
US
Tue, 22/06/2010 - 18:04
Nike, while not an official sponsor of the 2010 football World Cup, is advertising heavily during the event and is associated...
UK
Mon, 21/06/2010 - 15:09
BrandIndex shows the insurance giant Prudential's scores slipping since its announcement that it intends to acquire the Asian...
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