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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Fri, 17/06/2011 - 16:18
If you’re stuck on a Father’s Day gift, please turn your attention to tractors. The hottest brand in the eyes of American fat...
Wed, 15/06/2011 - 16:03
Facebook’s US Buzz score has been declining since the beginning of the year among adults 18+, which may create some concern f...
Focus DIY
Wed, 15/06/2011 - 11:14
At the start of last month, the Focus DIY chain entered administration. BrandIndex data gives us a read on the problems that...
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Tue, 14/06/2011 - 15:57
SportsIndex research shows that the public’s perception of FIFA fails to improve as Corporate Reputation and Buzz scores cont...
Santander image
Thu, 09/06/2011 - 09:33
At the start of the year, BrandIndex looked at how Santander’s scores had nose-dived in the UK during 2010 taking it from com...
Wed, 08/06/2011 - 21:31
Considering their ad budget doesn’t come close to their much larger competitors, Farmers Insurance’s long-running “University...
Wed, 08/06/2011 - 18:09
Do men only like Smartwater as long as Jennifer Aniston is in the ads? It seems only when she is walking, talking and in colo...
Thu, 02/06/2011 - 20:41
The King Bee appears to have brought Jack Daniel's a lot of Buzz with adults 21 - 29. New campaigns from both US brands Jack...
Sepp Blatter
Thu, 02/06/2011 - 09:12
Early indications from SportsIndex suggest that FIFA’s brand health may be a long way from recovery as brand perception score...
Tue, 31/05/2011 - 20:32
Expedia and Priceline have built their travel-booking brands for years, but now Travelzoo is ready for take-off in the US. T...
People Illustration