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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Wed, 09/03/2011 - 11:24
On March 2 2011, Steve Jobs CEO of Apple unveiled the iPad 2, the successor to the extremely popular iPad. The iPad 2 will b...
Thu, 03/03/2011 - 10:06
Over the last week we have seen three of the major UK banks - HSBC, Lloyds Banking Group and Royal Bank of Scotland (RBS) ann...
Fri, 25/02/2011 - 12:20
Just two days after NASA engineers cleared Toyota of electronic flaws in its throttle control system, the company's battered...
Thu, 24/02/2011 - 12:12
Lynx, the Unilever owned personal care brand, launched a new global campaign this month to promote new fragrance ‘Excite’. Th...
Wed, 23/02/2011 - 08:54
Rising petrol prices have stalled BP’s recovery from the Gulf of Mexico oil spill despite early signs of recovery in the eyes...
Tue, 22/02/2011 - 18:27
Advertising during the US Super Bowl can deliver huge returns for brands and are as closely watched as the game itself. This...
Mon, 21/02/2011 - 17:28
Clothing designer Kenneth Cole’s controversial personal Twitter post, using the passionate Cairo protests to promote his spri...
Wed, 16/02/2011 - 18:35
Energy giant British Gas has teamed up with Nectar, the nation’s most popular loyalty scheme, to offer the chance for custome...
Tue, 15/02/2011 - 10:02
Consumer perception scores for Taco Bell fell fast in the wake of an Alabama law firm filing a class-action lawsuit against t...
Mon, 14/02/2011 - 14:26
The last time IBM, the technology and consulting US multinational, crossed over to the mainstream was 14 years ago in 1997, w...
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