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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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Mon, 29/08/2011 - 14:03
Coke Zero saw its Buzz scores rise 7.5 points over August to become this month’s top US Buzz improver. The US 2011 football...
Waterstones image
Thu, 25/08/2011 - 17:34
Earlier this summer A&NN Capital Fund Management bought Waterstone's, the bookseller, from HMV. So this week we’ve looked...
BlackBerry hanset
Thu, 18/08/2011 - 10:17
One story dominated the news in August and although the bulk of the focus was on the rioters, the areas and buildings being l...
Parents enjoy "Kids Eat Free" at IHOP
Tue, 16/08/2011 - 21:58
IHOP has timed playing the value card perfectly with parents in the US as the economy has moved back to the forefront. Their...
Red Lobster reels in 18-34 year-olds
Thu, 11/08/2011 - 15:08
Red Lobster’s new “authenticity” campaign featuring real people who bring the food to the chain’s tables is registering stron...
Positive sentiment for BA
Thu, 11/08/2011 - 10:35
With the holiday season in full flow, we have taken a look at how airlines are perceived. The top six airlines on the BrandIn...
Amusement parks with the most Buzz
Wed, 10/08/2011 - 15:25
Parents in the US think Mickey Mouse rules for rides. Disneyland and Disney World are parents' favorite amusement parks this...
Old Spice and Right Guard muscle up some Buzz
Thu, 04/08/2011 - 20:30
With all the Old Spice hoopla, what’s happened to the once hot AXE? Scorching weather in the US has put the focus on deodoran...
Kraft and Cadbury Image
Wed, 03/08/2011 - 11:42
One of the big stories of January 2010 was the Kraft takeover of Cadbury. The controversy that this sparked had an immediate...
Thu, 28/07/2011 - 19:53
Disneyland/Disney World top our list of Buzz improvers for the month of July. The beloved theme-parks are seasonal favorites,...
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