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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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Tue, 27/09/2011 - 10:15
Earlier in September, Marks & Spencer unveiled two new adverts in the UK showcasing the autumn / winter womenswear collec...
Missoni For Target
Tue, 27/09/2011 - 04:28
US retailer Target’s brand perception with women 18 – 34 has been damaged since its problem-plagued launch of a new discount...
Save Saab image
Mon, 26/09/2011 - 17:15
Troubled Swedish carmaker Saab was in the news yet again in late September as they won a court appeal allowing them to seek b...
Netflix CEO Reed Hastings
Tue, 20/09/2011 - 16:38
Just as US movie subscription service Netflix was beginning to recover from its July consumer perception hammering in respons...
Burger King
Tue, 13/09/2011 - 21:09
Ditching the “King” to take a more traditional route may be the best marketing move Burger King has made in a long time in th...
Steve Jobs resigns as CEO
Thu, 08/09/2011 - 10:00
A fortnight ago, Steve Jobs announced that he was resigning as CEO of US technology firm Apple with the former COO, Tim Cook,...
Mad Men
Thu, 08/09/2011 - 04:48
The most recent episode of AMC’s “Mad Men” aired in October 2010, but it’s having a magical effect now on the US Banana Repub...
Carol Bartz former CEO Yahoo
Wed, 07/09/2011 - 21:13
For all the financial woes that forced CEO Carol Bartz to be fired yesterday, Yahoo still ranks high in the eyes of US consum...
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Thu, 01/09/2011 - 03:17
US retailer Famous Footwear is running ahead of its back-to school rivals with women aged 25 – 49. In early July, Famous Foot...
Steve Jobs
Wed, 31/08/2011 - 18:32
The Apple brand in the US is proving bigger than Steve Jobs himself. Steve Jobs resignation as Apple’s CEO sent the company’s...
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