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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Red Lobster reels in 18-34 year-olds
Thu, 11/08/2011 - 15:08
Red Lobster’s new “authenticity” campaign featuring real people who bring the food to the chain’s tables is registering stron...
Positive sentiment for BA
Thu, 11/08/2011 - 10:35
With the holiday season in full flow, we have taken a look at how airlines are perceived. The top six airlines on the BrandIn...
Amusement parks with the most Buzz
Wed, 10/08/2011 - 15:25
Parents in the US think Mickey Mouse rules for rides. Disneyland and Disney World are parents' favorite amusement parks this...
Old Spice and Right Guard muscle up some Buzz
Thu, 04/08/2011 - 20:30
With all the Old Spice hoopla, what’s happened to the once hot AXE? Scorching weather in the US has put the focus on deodoran...
Kraft and Cadbury Image
Wed, 03/08/2011 - 11:42
One of the big stories of January 2010 was the Kraft takeover of Cadbury. The controversy that this sparked had an immediate...
Thu, 28/07/2011 - 19:53
Disneyland/Disney World top our list of Buzz improvers for the month of July. The beloved theme-parks are seasonal favorites,...
The Wimbledon Championships
Thu, 28/07/2011 - 14:36
A recent YouGov SixthSense report on pub sports viewing revealed that 33% of British adults watched sport in pubs. Large prop...
Wed, 27/07/2011 - 21:48
This article originally appeared on our blog at A new round of playfully competitive Pepsi ads, which take...
Wed, 27/07/2011 - 17:13
Dell’s new personable “More You” ad campaign in the US has overall produced modest consumer perception changes so far, but it...
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Tue, 26/07/2011 - 14:51
At the start of July 2011, launched their “Simples Rewards” scheme, where any customer registering on me...
People Illustration