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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Stormtroopers patrolling Old Street
Wed, 06/07/2011 - 15:30
On June 28, as I walked down Old Street I was surprised to see a line of Stormtroopers patrolling the streets. This was, of c...
Thu, 30/06/2011 - 17:12
U.S. domestic car brands are losing favor with potential buyers while perceptions of luxury and international brands are impr...
Energy companies measured a drop in Buzz after price rise announcements
Tue, 28/06/2011 - 15:30
Energy companies in the UK measured a drop in Buzz earlier in June as it was announced that Scottish Power would be increasin...
Tue, 28/06/2011 - 14:44
Sony’s Playstation 3 comes in at the top of our list of top Buzz improvers in the US for the month of June. The game console’...
Mon, 27/06/2011 - 16:47
In our new blog on, we examine how Old Navy's "Dress Like a Guy" campaign, using a few very clever parody spots, h...
Thu, 23/06/2011 - 16:40
Nike’s first global foray into action sports—“The Chosen” campaign which uses the company’s familiar “Just Do It” slogan—appe...
Paddy Power image
Thu, 23/06/2011 - 11:55
Taking advantage of the high profile news surrounding the former Big Brother contestant Imogen Thomas’ alleged affair with Ry...
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
Fri, 17/06/2011 - 16:18
If you’re stuck on a Father’s Day gift, please turn your attention to tractors. The hottest brand in the eyes of American fat...
Wed, 15/06/2011 - 16:03
Facebook’s US Buzz score has been declining since the beginning of the year among adults 18+, which may create some concern f...
People Illustration