Banner Image

Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

The Wimbledon Championships
UK
Thu, 28/07/2011 - 14:36
A recent YouGov SixthSense report on pub sports viewing revealed that 33% of British adults watched sport in pubs. Large prop...
US
Wed, 27/07/2011 - 21:48
This article originally appeared on our blog at blogs.forbes.com. A new round of playfully competitive Pepsi ads, which take...
US
Wed, 27/07/2011 - 17:13
Dell’s new personable “More You” ad campaign in the US has overall produced modest consumer perception changes so far, but it...
Article Image
UK
Tue, 26/07/2011 - 14:51
At the start of July 2011, comparethemarket.com launched their “Simples Rewards” scheme, where any customer registering on me...
US
Wed, 20/07/2011 - 20:07
Netflix’s July 12 price structure change announcement has hammered the company’s consumer perception, pushing it from the top...
US
Sun, 17/07/2011 - 20:16
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the bran...
US
Sun, 17/07/2011 - 19:06
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the bran...
US
Wed, 13/07/2011 - 19:49
Welcome to YouGov BrandIndex's list of the US brands with the most Buzz for the first half of 2011. On this page are the ten...
US
Wed, 13/07/2011 - 14:41
Rupert Murdoch and Rebekah Brooks
UK
Wed, 13/07/2011 - 14:35
The last week has been dominated by phone hacking news. It is clear that the public disapproves of the practices used and the...
People Illustration