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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Thu, 06/04/2017 - 16:58
Nike’s pro athlete hijab development announcement provoked applause and backlash, but in the end, the sportswear company hit...
United Airlines
Thu, 06/04/2017 - 16:51
United Airlines refusal to let a group of teen girls board unless they changed out of their spandex leggings triggered a wide...
Special K vs. Cheerios
Tue, 04/04/2017 - 22:09
From television habits to social media usage to opinions on the decline of the American family, no two consumer groups are pe...
Ace Hardware
Thu, 30/03/2017 - 02:35
Clothing trends may come and go, but hammers, ladders and lightbulbs never seem to go out of style. While many general and cl...
Thu, 30/03/2017 - 01:54
Progressive’s pull back on its advertising in the second half of 2016 in order to maintain its profit goals created an in-mar...
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Wed, 29/03/2017 - 14:25
As Theresa May invokes Article 50, it may a time for companies to reflect on how they will staff their businesses in the comi...
Time Warner Cable
Fri, 24/03/2017 - 14:02
Changing its name to Spectrum may have been the best thing to happen to Time Warner Cable after merging with Charter. Since...
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Fri, 24/03/2017 - 12:40
Earlier this month Spotify announced that it had reached 50million pay subscribers, as it continues to battle against Apple M...
Thu, 23/03/2017 - 12:58
Cheaper basic economy fares and lower prices to Europe and Asia seem to have raised the consumer value perception of most air...
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Thu, 16/03/2017 - 13:51
The smoke is clearing in the unlimited data war between wireless carriers and T-Mobile seems to have emerged the leader. T-M...
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