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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

US
Thu, 14/04/2011 - 10:07
GE's reputation has suffered since revelations of its aggressive tax avoidance efforts first surfaced in the New York Times,...
UK
Wed, 13/04/2011 - 17:28
The dominance of Internet Explorer as an Internet browser is not matched by the British public’s perception of it, data from...
US
Thu, 07/04/2011 - 14:19
April is US tax month, and storefront chain H&R Block and software product TurboTax have been trying to outdo one another...
UAE
Saudi Arabia
Wed, 06/04/2011 - 12:13
During late summer of 2010, BlackBerry faced a near-crisis in the Middle East and Asia. Governments in the UAE, Saudi Arabia...
UK
Wed, 06/04/2011 - 08:41
Sometimes no change at all can be as interesting as dramatic movements and that is certainly the case when we look at brands...
UK
Wed, 30/03/2011 - 18:05
A glance at the online sector in BrandIndex quickly reveals the truth behind the belief that tech start-up success is dominat...
UK
Wed, 30/03/2011 - 13:46
Adidas launched their ‘biggest ever’ campaign in March, a star-studded affair, bringing together a whole host of A-listers in...
US
Fri, 25/03/2011 - 15:56
Dairy Queen, the US chain of soft serve ice cream and fast food restaurants, has been fast out of the blocks in 2011 with mar...
US
Thu, 24/03/2011 - 14:41
AT&T, the largest US telecommunications group, recently announced their bid to acquire T-Mobile USA from Deutsche Telekom...
UK
Mon, 21/03/2011 - 14:04
BT, the UK’s largest communications services provider, revealed the latest episode in the ongoing ‘ad-opera’ featuring fictio...
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