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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Samsung campaign targets iPhone
Wed, 14/12/2011 - 15:54
Samsung has just edged past the iPhone in consumer perception in the US (adults 18+), likely powered by their new set of ads...
Both Santander and RBS still have a long way to go
Wed, 14/12/2011 - 14:05
At the start of the year, BrandIndex looked at how major banks had fared over 2010, noting that it had been a bad year for pe...
John Lewis
Mon, 12/12/2011 - 15:56
John Lewis launched its £6Million Christmas advertisement titled ‘The long wait’ in November 2011. The ad, which initially la...
Holiday Retailers Value Rankings
Wed, 07/12/2011 - 18:50
Amazon has returned as the major retailer with the best value perception to consumers 18+ in the US. In the week following B...
Kindle Fire challenges iPad
Tue, 06/12/2011 - 23:32
The public’s general impression of Amazon’s new Kindle e-reader has soared to reach parity with Apple’s iPad in the US in the...
Black Friday Shoppers
Fri, 02/12/2011 - 13:09
Target and J.C. Penney had the biggest jumps in value perception by US consumers aged 18 plus in the most recent weekly peri...
Thomas Cook
Fri, 02/12/2011 - 11:40
Last week’s announcement by Thomas Cook that it was seeking an additional £100m in funding created headline news and caused i...
Burger King
Wed, 30/11/2011 - 15:07
Burger King’s new BK Crown Program for families appears to have helped its perception with parents since it launched early th...
Loyd Grossman
Tue, 29/11/2011 - 10:31
Earlier this month, on November 13, came the news that certain jars of Loyd Grossman curry sauce were being recalled after tw...
Costa Coffee
Thu, 24/11/2011 - 10:52
Costa Coffee has been in the news recently with surprisingly strong sales figures. Over a six month period (March to August)...
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