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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Kindle Fire challenges iPad
Tue, 06/12/2011 - 23:32
The public’s general impression of Amazon’s new Kindle e-reader has soared to reach parity with Apple’s iPad in the US in the...
Black Friday Shoppers
Fri, 02/12/2011 - 13:09
Target and J.C. Penney had the biggest jumps in value perception by US consumers aged 18 plus in the most recent weekly peri...
Thomas Cook
Fri, 02/12/2011 - 11:40
Last week’s announcement by Thomas Cook that it was seeking an additional £100m in funding created headline news and caused i...
Burger King
Wed, 30/11/2011 - 15:07
Burger King’s new BK Crown Program for families appears to have helped its perception with parents since it launched early th...
Loyd Grossman
Tue, 29/11/2011 - 10:31
Earlier this month, on November 13, came the news that certain jars of Loyd Grossman curry sauce were being recalled after tw...
Costa Coffee
Thu, 24/11/2011 - 10:52
Costa Coffee has been in the news recently with surprisingly strong sales figures. Over a six month period (March to August)...
Nokia Lumia 800
Wed, 23/11/2011 - 16:17
The latest wave of the YouGov Smartphone Mobile Internet Experience (SMIX) report has some chilling news for Nokia, as the on...
Holiday Shopping
Fri, 18/11/2011 - 16:33
Amazon is the clear Value improvement leader for big US holiday retail chains this year, as well as achieving the highest ove...
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Wed, 16/11/2011 - 17:57
Last week I had the pleasure of two days of pure blue skies at the Monaco Media Forum. As you hope and expect at these gather...
Godfather's Pizza
Tue, 15/11/2011 - 23:32
Allegations of inappropriate behavior recently leveled against Herman Cain seem to be impacting consumer perception of his fo...
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