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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Dr. Pepper
Thu, 20/10/2011 - 19:24
Dr. Pepper’s “for men only” ad campaign for its new diet “Ten” soft drink may be backfiring with both genders in the US. So,...
BlackBerry Buzz by region
Thu, 20/10/2011 - 15:56
BlackBerry’s global consumer perception decline appears to have stabilized, but the brand is only showing recovery signs in t...
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Wed, 19/10/2011 - 11:17
One benefit of daily trackers such as YouGov’s BrandIndex is that you can immediately measure the impact of a crisis – compar...
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Thu, 06/10/2011 - 09:22
Amazon's Kindle Fire entry into the US tablet market has caused a flurry of speculation around its impact on tablets. It seem...
Audi Logo
Tue, 04/10/2011 - 18:10
Audi’s brand marketing shift into the luxury sector with its “Unrecognized Greatness” campaign has softened the perception bl...
Southwest Airlines
Tue, 04/10/2011 - 16:21
How badly has the Southwest Airlines brand been tarnished among US consumers in the LGBT community since they removed actress...
Capital One
Wed, 28/09/2011 - 19:18
Creating jobs provides a short-term boost to Capital One’s consumer reputation in the US. The country’s fifth-largest bank’s...
FOX - X Factor
Tue, 27/09/2011 - 18:20
The top US Buzz Improver for September is FOX with an 8 point jump in Buzz score. FOX debuted the latest Simon Cowell talent...
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Tue, 27/09/2011 - 10:15
Earlier in September, Marks & Spencer unveiled two new adverts in the UK showcasing the autumn / winter womenswear collec...
Missoni For Target
Tue, 27/09/2011 - 04:28
US retailer Target’s brand perception with women 18 – 34 has been damaged since its problem-plagued launch of a new discount...
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