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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

UK
Fri, 07/01/2011 - 18:06
The December snowfall not only wreaked havoc on the UK’s transport system, but also affected BrandIndex scores for the transp...
UK
Tue, 04/01/2011 - 14:12
Coca-Cola unveiled their Christmas season activity with a multi-million pound festive campaign starting with the return of th...
US
Thu, 09/12/2010 - 16:54
Since switching teams from the Cleveland Cavaliers to the Miami Heat, basketball star LeBron James has faced his critics head...
UK
Wed, 08/12/2010 - 15:31
Qantas endured a difficult November, after two high-profile safety problems which led to a round of negative publicity for th...
UK
Wed, 08/12/2010 - 15:28
Every Christmas the UK waits with baited breath to catch the first glimpse of the festive ad campaigns from high street giant...
US
Tue, 07/12/2010 - 15:25
In many categories, tastes in different cities across the US are fairly similar. However, we did find some interesting differ...
US
Fri, 03/12/2010 - 15:47
GM raised $20B in its recent IPO - a sign that investors have confidence in the smaller and leaner company that has emerged f...
UK
Thu, 02/12/2010 - 11:30
Microsoft has had a fantastic November and is taking the gaming world by storm as it launched the Xbox Kinect hands-free moti...
US
UK
Tue, 30/11/2010 - 11:17
Although pre-release hearsay suggested Mark Zuckerberg and Facebook did not co-operate with makers of The Social Network, Bra...
US
Fri, 19/11/2010 - 16:15
Retailers have been positioning themselves for the 2010 holiday season since Halloween. Shoppers are warming up for the sales...
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