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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Dr. Pepper
US
Thu, 20/10/2011 - 19:24
Dr. Pepper’s “for men only” ad campaign for its new diet “Ten” soft drink may be backfiring with both genders in the US. So,...
BlackBerry Buzz by region
US
UK
Germany
Thu, 20/10/2011 - 15:56
BlackBerry’s global consumer perception decline appears to have stabilized, but the brand is only showing recovery signs in t...
BlackBerry phone image
UK
Wed, 19/10/2011 - 11:17
One benefit of daily trackers such as YouGov’s BrandIndex is that you can immediately measure the impact of a crisis – compar...
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UK
Thu, 06/10/2011 - 09:22
Amazon's Kindle Fire entry into the US tablet market has caused a flurry of speculation around its impact on tablets. It seem...
Audi Logo
US
Tue, 04/10/2011 - 18:10
Audi’s brand marketing shift into the luxury sector with its “Unrecognized Greatness” campaign has softened the perception bl...
Southwest Airlines
US
Tue, 04/10/2011 - 16:21
How badly has the Southwest Airlines brand been tarnished among US consumers in the LGBT community since they removed actress...
Capital One
US
Wed, 28/09/2011 - 19:18
Creating jobs provides a short-term boost to Capital One’s consumer reputation in the US. The country’s fifth-largest bank’s...
FOX - X Factor
US
Tue, 27/09/2011 - 18:20
The top US Buzz Improver for September is FOX with an 8 point jump in Buzz score. FOX debuted the latest Simon Cowell talent...
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UK
Tue, 27/09/2011 - 10:15
Earlier in September, Marks & Spencer unveiled two new adverts in the UK showcasing the autumn / winter womenswear collec...
Missoni For Target
US
Tue, 27/09/2011 - 04:28
US retailer Target’s brand perception with women 18 – 34 has been damaged since its problem-plagued launch of a new discount...
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