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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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UK
Thu, 26/05/2011 - 11:06
Who has done well out of the super-injunction saga prevalent in the UK currently? Those celebrities whose names have now been...
UK
Wed, 25/05/2011 - 14:42
Back at the end of March, the cider giant Magners launched the first ad in their “There’s method in the Magners” series, a ca...
US
Tue, 24/05/2011 - 21:01
US restaurant chain Chili’s’ May 10th national coupon promotion offering a free kid’s meal with the purchase of an adult entr...
US
Fri, 20/05/2011 - 15:12
Microsoft’s new Windows ad campaign has boosted its consumer perception with US adults and caught up with Apple during a vuln...
US
Tue, 17/05/2011 - 18:49
Barnes & Noble has made consumer perception gains on Amazon in the US with its new “Read Forever” marketing campaign for...
US
Fri, 13/05/2011 - 18:27
Old Spice in the US has broken further away from key competitors in the men’s deodorant category in recent weeks, according t...
US
UK
Germany
Wed, 11/05/2011 - 11:03
Understandably brands put in a lot of work to control PR but sometimes disasters happen and the impact that then has on the b...
UK
Germany
Mon, 09/05/2011 - 12:34
Earlier this week BrandIndex reported on the effects of the unfolding hacking problems which hit the PlayStation Network and...
US
Thu, 05/05/2011 - 15:24
US car buyer brand perception for Chrysler vehicles has reached its highest point in two years. Both Chrysler and GM have sur...
US
Thu, 05/05/2011 - 14:24
Japanese electronics giant Sony's brand name is taking a big hit in US consumer perception, after hackers committed one of th...
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