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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

UK
Thu, 23/09/2010 - 14:13
Apple has launched two major new products in the second half of this year, the first being the iPad in May, followed by the i...
UK
Wed, 22/09/2010 - 14:36
The latest attempt by Amazon to bring the ancient art of reading up in line with modern technology has arrived in the form of...
UK
Wed, 22/09/2010 - 14:34
When Kraft’s takeover of Cadbury was completed on 2nd February last year the UK said farewell to one of its flagship brands....
UK
Wed, 22/09/2010 - 14:32
While few people would have expected Wayne Rooney’s reputation to be intact after the latest allegations about this private l...
US
Tue, 21/09/2010 - 16:49
Perhaps taking a queue from the Domino's playbook, Pizza Hut launches a major branding campaign featuring actual employees in...
UK
Tue, 31/08/2010 - 14:41
Greggs, the UK's leading bakery retailer, has seen it's BrandIndex scores increase over the past month, despite the rising pr...
UK
Tue, 31/08/2010 - 14:38
The UK officially came out of recession in January this year and a comparison of the data for both the telecoms and financial...
UK
Thu, 26/08/2010 - 14:45
Swiss company Nestlé has announced that it expects a five percent growth in sales for this half of 2010 despite its competito...
UK
Thu, 26/08/2010 - 14:43
Record profits, but increasing prices for the insurance firm Aviva have seen an influx of mixed feelings towards the brand fr...
US
Thu, 05/08/2010 - 17:54
Value scores hold steady for sandwich segment, but fluctuate for burgers, pizza.
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