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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

UK
Wed, 20/04/2011 - 16:23
Clarence the polar bear returned to our screens in April to promote Birds Eye’s new product - ‘Catch Fresh’. The ad launched...
UK
Wed, 20/04/2011 - 11:21
Two months ago, BrandIndex looked at the impact of The Co-operative's 'good food within easy reach' ad campaign that launche...
US
Tue, 19/04/2011 - 08:36
The recent Southwest Airlines plane grounding after a fuselage rupture is the company's biggest consumer perception setback s...
UK
Fri, 15/04/2011 - 09:09
Nintendo came under fire earlier in the month as UK press reported that thousands of British consumers claimed to suffer from...
McDonald's image
US
Thu, 14/04/2011 - 10:21
McDonald's recent announcement that they would be hiring 50,000 in the US boosted corporate Reputation scores for McDonald's...
US
Thu, 14/04/2011 - 10:07
GE's reputation has suffered since revelations of its aggressive tax avoidance efforts first surfaced in the New York Times,...
UK
Wed, 13/04/2011 - 17:28
The dominance of Internet Explorer as an Internet browser is not matched by the British public’s perception of it, data from...
US
Thu, 07/04/2011 - 14:19
April is US tax month, and storefront chain H&R Block and software product TurboTax have been trying to outdo one another...
UAE
Saudi Arabia
Wed, 06/04/2011 - 12:13
During late summer of 2010, BlackBerry faced a near-crisis in the Middle East and Asia. Governments in the UAE, Saudi Arabia...
UK
Wed, 06/04/2011 - 08:41
Sometimes no change at all can be as interesting as dramatic movements and that is certainly the case when we look at brands...
People Illustration