Banner Image


Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Holiday Shopping
Fri, 18/11/2011 - 16:33
Amazon is the clear Value improvement leader for big US holiday retail chains this year, as well as achieving the highest ove...
Article Image
Wed, 16/11/2011 - 17:57
Last week I had the pleasure of two days of pure blue skies at the Monaco Media Forum. As you hope and expect at these gather...
Godfather's Pizza
Tue, 15/11/2011 - 23:32
Allegations of inappropriate behavior recently leveled against Herman Cain seem to be impacting consumer perception of his fo...
iPad top "must have" Gift
Tue, 08/11/2011 - 19:28
A handful of consumer electronics brands may be the bright hope for the holiday gift shopping season. For survey responders...
Mon, 07/11/2011 - 22:01
Consumers are expecting to spend less at most shopping outlets. According to our survey, consumers expect to spend more at th...
Apple image
Thu, 03/11/2011 - 14:29
Call it the Steve Jobs Factor. Public perception of the Apple brand is currently at a 2-year high in the US. Apple is riding...
Article Image
Tue, 01/11/2011 - 18:07
For the second year in a row, Google and Fox News Channel were the favorite brands of Democrats and Republicans respectively,...
Thu, 27/10/2011 - 16:09
Apple and iPhone both feature in this month's Top Ten US Buzz Improver list. Steve Jobs, the visionary in the black turtlene...
Mary Portas image
Thu, 27/10/2011 - 14:14
Mary Portas has long been known for her retail expertise, holding a regular column in the Telegraph and having previously fro...
John West "Discover the story behind every can" campaign
Thu, 27/10/2011 - 14:06
The tinned fish brand John West launched a new campaign earlier in October encouraging consumers to “Discover the story behin...
People Illustration