Banner Image


Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Thu, 18/11/2010 - 16:18
7-Eleven turns the president's "Slurpee joke" into a public relations opportunity. Consumers react to Nike's latest Lebron co...
Mon, 08/11/2010 - 16:26
In a sign that this year's holiday shopping season could be another challenging one for retailers, many are wasting no time l...
Fri, 05/11/2010 - 16:27
Major League Baseball's postseason provided its share of excitement. Teams from the largest media markets, however, were abse...
Mon, 25/10/2010 - 15:30
At the end of September, the Financial Services Authority (FSA) released figures detailing which banks had received the most...
Mon, 25/10/2010 - 15:24
The last few months have marked a change in fortune for Magners Cider. The brands owner, C&C group, reported a growth in...
Wed, 13/10/2010 - 16:41
Krystal introduced 'Game Time Wings' as a new menu item just in time for football season. Chicken wings are a staple for armc...
Tue, 12/10/2010 - 16:42
Although pre-release rumours suggested that Mark Zuckerberg and Facebook did not cooperate with the makers of the film, consu...
Mon, 11/10/2010 - 16:45
Popeyes' advertising campaign highlighting its recent national taste test win over KFC has resonated with consumers.
Thu, 23/09/2010 - 14:13
Apple has launched two major new products in the second half of this year, the first being the iPad in May, followed by the i...
Wed, 22/09/2010 - 14:36
The latest attempt by Amazon to bring the ancient art of reading up in line with modern technology has arrived in the form of...
People Illustration