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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Carol Bartz former CEO Yahoo
Wed, 07/09/2011 - 21:13
For all the financial woes that forced CEO Carol Bartz to be fired yesterday, Yahoo still ranks high in the eyes of US consum...
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Thu, 01/09/2011 - 03:17
US retailer Famous Footwear is running ahead of its back-to school rivals with women aged 25 – 49. In early July, Famous Foot...
Steve Jobs
Wed, 31/08/2011 - 18:32
The Apple brand in the US is proving bigger than Steve Jobs himself. Steve Jobs resignation as Apple’s CEO sent the company’s...
Joe and his lawn-mower riding dad
Wed, 31/08/2011 - 09:07
Yorkshire-based broadband company Plusnet returned to UK TV screens with the first advert in a new campaign premiering at the...
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Mon, 29/08/2011 - 14:03
Coke Zero saw its Buzz scores rise 7.5 points over August to become this month’s top US Buzz improver. The US 2011 football...
Waterstones image
Thu, 25/08/2011 - 17:34
Earlier this summer A&NN Capital Fund Management bought Waterstone's, the bookseller, from HMV. So this week we’ve looked...
BlackBerry hanset
Thu, 18/08/2011 - 10:17
One story dominated the news in August and although the bulk of the focus was on the rioters, the areas and buildings being l...
Parents enjoy "Kids Eat Free" at IHOP
Tue, 16/08/2011 - 21:58
IHOP has timed playing the value card perfectly with parents in the US as the economy has moved back to the forefront. Their...
Red Lobster reels in 18-34 year-olds
Thu, 11/08/2011 - 15:08
Red Lobster’s new “authenticity” campaign featuring real people who bring the food to the chain’s tables is registering stron...
Positive sentiment for BA
Thu, 11/08/2011 - 10:35
With the holiday season in full flow, we have taken a look at how airlines are perceived. The top six airlines on the BrandIn...
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