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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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UK
Tue, 26/07/2011 - 14:51
At the start of July 2011, comparethemarket.com launched their “Simples Rewards” scheme, where any customer registering on me...
US
Wed, 20/07/2011 - 20:07
Netflix’s July 12 price structure change announcement has hammered the company’s consumer perception, pushing it from the top...
US
Sun, 17/07/2011 - 20:16
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the bran...
US
Sun, 17/07/2011 - 19:06
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the bran...
US
Wed, 13/07/2011 - 19:49
Welcome to YouGov BrandIndex's list of the US brands with the most Buzz for the first half of 2011. On this page are the ten...
US
Wed, 13/07/2011 - 14:41
Rupert Murdoch and Rebekah Brooks
UK
Wed, 13/07/2011 - 14:35
The last week has been dominated by phone hacking news. It is clear that the public disapproves of the practices used and the...
Beko image
UK
Tue, 12/07/2011 - 11:15
November last year saw the tragedy of a London man losing his life in a fire thought to be started by a faulty Beko fridge fr...
US
Fri, 08/07/2011 - 18:46
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the bran...
US
Thu, 07/07/2011 - 21:47
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the bran...
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