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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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Thu, 03/11/2011 - 14:29
Call it the Steve Jobs Factor. Public perception of the Apple brand is currently at a 2-year high in the US. Apple is riding...
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Tue, 01/11/2011 - 18:07
For the second year in a row, Google and Fox News Channel were the favorite brands of Democrats and Republicans respectively,...
Thu, 27/10/2011 - 16:09
Apple and iPhone both feature in this month's Top Ten US Buzz Improver list. Steve Jobs, the visionary in the black turtlene...
Mary Portas image
Thu, 27/10/2011 - 14:14
Mary Portas has long been known for her retail expertise, holding a regular column in the Telegraph and having previously fro...
John West "Discover the story behind every can" campaign
Thu, 27/10/2011 - 14:06
The tinned fish brand John West launched a new campaign earlier in October encouraging consumers to “Discover the story behin...
Dr. Pepper
Thu, 20/10/2011 - 19:24
Dr. Pepper’s “for men only” ad campaign for its new diet “Ten” soft drink may be backfiring with both genders in the US. So,...
BlackBerry Buzz by region
Thu, 20/10/2011 - 15:56
BlackBerry’s global consumer perception decline appears to have stabilized, but the brand is only showing recovery signs in t...
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Wed, 19/10/2011 - 11:17
One benefit of daily trackers such as YouGov’s BrandIndex is that you can immediately measure the impact of a crisis – compar...
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Thu, 06/10/2011 - 09:22
Amazon's Kindle Fire entry into the US tablet market has caused a flurry of speculation around its impact on tablets. It seem...
Audi Logo
Tue, 04/10/2011 - 18:10
Audi’s brand marketing shift into the luxury sector with its “Unrecognized Greatness” campaign has softened the perception bl...
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