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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

German cars win style race for UK’s drivers
UK
Wed, 22/02/2012 - 09:12
Next week sees the first 2012-plate registered cars roll onto the streets. YouGov’s BrandIndex data indicates that the cars c...
JC Penney
US
Wed, 15/02/2012 - 16:38
JC Penney has not only weathered the Ellen Degeneres spokesperson storm, but pulled ahead of rival Kohl’s in consumer percept...
Hester had no choice but to turn down bonus
UK
Wed, 15/02/2012 - 10:17
People are chemically programmed to feel more comfortable when they are in agreement with those around them. This affects peo...
Netflix streams into the UK
UK
Wed, 08/02/2012 - 10:54
Netflix officially launched in the UK on January 9, 2012. The US based movie and streaming service offers a sizeable collect...
A new challenge for Browett
UK
Wed, 01/02/2012 - 10:03
We learnt yesterday that Apple had poached John Browett, former chief executive of Dixons, to head their worldwide retail ope...
Pizza Hut bossts Value perception in January
US
Tue, 31/01/2012 - 21:23
Pizza Hut has gained the most in value perception with fast food eaters in the annual QSR battle against January sales doldru...
What historic brands can learn from Kodak
UK
Fri, 27/01/2012 - 09:36
Usually in this column I focus on how brands perform in the UK. But with the news last week that Kodak had filed for Chapter...
Costa Concordia crash
US
Germany
Thu, 26/01/2012 - 15:44
The Costa Concordia shipwreck is dragging down the consumer perception of parent company Carnival in the US, as well as all i...
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UK
Wed, 25/01/2012 - 16:33
2011 was a difficult year for the supermarket giant. In January, long-time CEO Sir Terry Leahy announced that he would be lea...
Amazon image
UK
Wed, 25/01/2012 - 09:22
2011 was a highly successful year for Amazon in the UK. The Kindle, Amazon’s prized electronic reader (e-reader) has been a...
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