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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Burger King
US
Tue, 13/09/2011 - 21:09
Ditching the “King” to take a more traditional route may be the best marketing move Burger King has made in a long time in th...
Steve Jobs resigns as CEO
US
UK
Thu, 08/09/2011 - 10:00
A fortnight ago, Steve Jobs announced that he was resigning as CEO of US technology firm Apple with the former COO, Tim Cook,...
Mad Men
US
Thu, 08/09/2011 - 04:48
The most recent episode of AMC’s “Mad Men” aired in October 2010, but it’s having a magical effect now on the US Banana Repub...
Carol Bartz former CEO Yahoo
US
Wed, 07/09/2011 - 21:13
For all the financial woes that forced CEO Carol Bartz to be fired yesterday, Yahoo still ranks high in the eyes of US consum...
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US
Thu, 01/09/2011 - 03:17
US retailer Famous Footwear is running ahead of its back-to school rivals with women aged 25 – 49. In early July, Famous Foot...
Steve Jobs
US
Wed, 31/08/2011 - 18:32
The Apple brand in the US is proving bigger than Steve Jobs himself. Steve Jobs resignation as Apple’s CEO sent the company’s...
Joe and his lawn-mower riding dad
UK
Wed, 31/08/2011 - 09:07
Yorkshire-based broadband company Plusnet returned to UK TV screens with the first advert in a new campaign premiering at the...
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US
Mon, 29/08/2011 - 14:03
Coke Zero saw its Buzz scores rise 7.5 points over August to become this month’s top US Buzz improver. The US 2011 football...
Waterstones image
UK
Thu, 25/08/2011 - 17:34
Earlier this summer A&NN Capital Fund Management bought Waterstone's, the bookseller, from HMV. So this week we’ve looked...
BlackBerry hanset
UK
Thu, 18/08/2011 - 10:17
One story dominated the news in August and although the bulk of the focus was on the rioters, the areas and buildings being l...
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