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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

BlackBerry phone image
UK
Wed, 19/10/2011 - 11:17
One benefit of daily trackers such as YouGov’s BrandIndex is that you can immediately measure the impact of a crisis – compar...
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UK
Thu, 06/10/2011 - 09:22
Amazon's Kindle Fire entry into the US tablet market has caused a flurry of speculation around its impact on tablets. It seem...
Audi Logo
US
Tue, 04/10/2011 - 18:10
Audi’s brand marketing shift into the luxury sector with its “Unrecognized Greatness” campaign has softened the perception bl...
Southwest Airlines
US
Tue, 04/10/2011 - 16:21
How badly has the Southwest Airlines brand been tarnished among US consumers in the LGBT community since they removed actress...
Capital One
US
Wed, 28/09/2011 - 19:18
Creating jobs provides a short-term boost to Capital One’s consumer reputation in the US. The country’s fifth-largest bank’s...
FOX - X Factor
US
Tue, 27/09/2011 - 18:20
The top US Buzz Improver for September is FOX with an 8 point jump in Buzz score. FOX debuted the latest Simon Cowell talent...
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UK
Tue, 27/09/2011 - 10:15
Earlier in September, Marks & Spencer unveiled two new adverts in the UK showcasing the autumn / winter womenswear collec...
Missoni For Target
US
Tue, 27/09/2011 - 04:28
US retailer Target’s brand perception with women 18 – 34 has been damaged since its problem-plagued launch of a new discount...
Save Saab image
UK
Mon, 26/09/2011 - 17:15
Troubled Swedish carmaker Saab was in the news yet again in late September as they won a court appeal allowing them to seek b...
Netflix CEO Reed Hastings
US
Tue, 20/09/2011 - 16:38
Just as US movie subscription service Netflix was beginning to recover from its July consumer perception hammering in respons...
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