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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Dr. Pepper "One of a Kind"
Wed, 04/04/2012 - 15:45
Being “one of a kind” is paying off for Dr. Pepper – with a new ad campaign and reports of other leading soda brands containi...
Greggs has a chance to profit from the coalitions’ pasty problems
Wed, 04/04/2012 - 11:47
Most of the time, our data shows that events in the political world have little impact on the public’s view of brands. Someti...
March Madness Auto Advertisers
Thu, 29/03/2012 - 21:57
Of the slew of automakers sinking millions of ad dollars into NCAA March Madness, Toyota has seen the greatest perception lif...
J. Crew Value scores surpass Gap
Wed, 28/03/2012 - 16:24
Michelle Obama, Mickey Drexler, or both? J. Crew is near its best value perception levels in the US with women 18+ in four ye...
BP image
Wed, 28/03/2012 - 11:37
Charting public perception towards oil companies over the last five years has revealed some fascinating patterns. Both charts...
Wed, 28/03/2012 - 03:04
Tide, the month's top Buzz improver, benefited from some unusual brand coverage and surged 7.9 points. On February 28th lar...
Microsoft IE9 Launch
Wed, 21/03/2012 - 18:26
Microsoft may tout its new IE9 “the browser you loved to hate” in its ad campaign, but both consumers and early tech adopters...
Virgin on the Ambitious
Wed, 21/03/2012 - 16:36
From the beginning of the year, Virgin began the ambitious task of taking on the UK retail banking sector and giving the more...
Goldman Sachs Reputation scores dive
Wed, 21/03/2012 - 14:29
Goldman Sachs’ most recent controversy has sent its workplace reputation with consumers below 2008 – 2009 financial crisis da...
Eurostar’s woes nothing compared to past
Wed, 21/03/2012 - 11:35
A power fault in France led to delays and cancellations on the Eurostar service earlier this month. Its timing, during the Pa...
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