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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Ryanair's December Buzz descent
Mon, 09/01/2012 - 11:29
Ryanair received a great deal of attention during the final month of 2011. Unfortunately for the low cost airline, it wasn’t...
British Airways image
Wed, 04/01/2012 - 11:48
British Airways had a difficult time in 2010 with strikes, snow and the Icelandic ash cloud all causing flight delays and can...
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Thu, 22/12/2011 - 12:07
Last week I looked at how the major UK banks performed on YouGov’s BrandIndex in 2011, and this week I’m turning my attention...
Holiday Retailers Value Rankings
Wed, 14/12/2011 - 16:17
Three weeks after Black Friday, most of the top 10 retailers in value perception in the US are showing modest gains, but one...
Samsung campaign targets iPhone
Wed, 14/12/2011 - 15:54
Samsung has just edged past the iPhone in consumer perception in the US (adults 18+), likely powered by their new set of ads...
Both Santander and RBS still have a long way to go
Wed, 14/12/2011 - 14:05
At the start of the year, BrandIndex looked at how major banks had fared over 2010, noting that it had been a bad year for pe...
John Lewis
Mon, 12/12/2011 - 15:56
John Lewis launched its £6Million Christmas advertisement titled ‘The long wait’ in November 2011. The ad, which initially la...
Holiday Retailers Value Rankings
Wed, 07/12/2011 - 18:50
Amazon has returned as the major retailer with the best value perception to consumers 18+ in the US. In the week following B...
Kindle Fire challenges iPad
Tue, 06/12/2011 - 23:32
The public’s general impression of Amazon’s new Kindle e-reader has soared to reach parity with Apple’s iPad in the US in the...
Black Friday Shoppers
Fri, 02/12/2011 - 13:09
Target and J.C. Penney had the biggest jumps in value perception by US consumers aged 18 plus in the most recent weekly peri...
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