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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Dr. Pepper "One of a Kind"
US
Wed, 04/04/2012 - 15:45
Being “one of a kind” is paying off for Dr. Pepper – with a new ad campaign and reports of other leading soda brands containi...
Greggs has a chance to profit from the coalitions’ pasty problems
UK
Wed, 04/04/2012 - 11:47
Most of the time, our data shows that events in the political world have little impact on the public’s view of brands. Someti...
March Madness Auto Advertisers
US
Thu, 29/03/2012 - 21:57
Of the slew of automakers sinking millions of ad dollars into NCAA March Madness, Toyota has seen the greatest perception lif...
J. Crew Value scores surpass Gap
US
Wed, 28/03/2012 - 16:24
Michelle Obama, Mickey Drexler, or both? J. Crew is near its best value perception levels in the US with women 18+ in four ye...
BP image
UK
Wed, 28/03/2012 - 11:37
Charting public perception towards oil companies over the last five years has revealed some fascinating patterns. Both charts...
US
Wed, 28/03/2012 - 03:04
Tide, the month's top Buzz improver, benefited from some unusual brand coverage and surged 7.9 points. On February 28th lar...
Microsoft IE9 Launch
US
Wed, 21/03/2012 - 18:26
Microsoft may tout its new IE9 “the browser you loved to hate” in its ad campaign, but both consumers and early tech adopters...
Virgin on the Ambitious
UK
Wed, 21/03/2012 - 16:36
From the beginning of the year, Virgin began the ambitious task of taking on the UK retail banking sector and giving the more...
Goldman Sachs Reputation scores dive
US
Wed, 21/03/2012 - 14:29
Goldman Sachs’ most recent controversy has sent its workplace reputation with consumers below 2008 – 2009 financial crisis da...
Eurostar’s woes nothing compared to past
UK
Wed, 21/03/2012 - 11:35
A power fault in France led to delays and cancellations on the Eurostar service earlier this month. Its timing, during the Pa...
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