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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Ivanka Trump
Tue, 31/10/2017 - 18:25
The perception of Ivanka Trump’s clothing line by consumers of all three political affiliations is starting to converge...
Samuel Adams
Wed, 25/10/2017 - 23:12
Sam Adams seems to have lost its craft beer mojo across a number of key perception metrics these past four years, with a floo...
V8 Planters
Wed, 25/10/2017 - 16:12
Two of the most well-known legacy supermarket products — V8 Vegetable Juice and Planters Peanuts — show significa...
Late-night TV
Mon, 23/10/2017 - 16:33
YouGov BrandIndex's examination of product placement segments on late-night TV talk shows and Saturday Night Live re...
Wed, 18/10/2017 - 15:53
The Samsung Galaxy’s general consumer impression levels recovered from last fall’s Note 7 recall crisis just as i...
Thu, 12/10/2017 - 16:52
Less may be more for Chili’s. After the chain cut 40% of its menu items in mid-September to focus on its core offerings...
Royal Caribbean
Wed, 11/10/2017 - 17:02
Royal Caribbean’s consumer perception has been climbing steadily since sending a cruise ship to evacuate residents in P...
Sports Fans Snack Brands
Thu, 05/10/2017 - 16:23
Want to know what snacks your friends and family would like to munch on when they come over to watch the big game? Hershey...
Wed, 04/10/2017 - 16:03
While the general public seems largely unfazed in its perception of Adidas’ integral role in the unfolding NCAA payoff...
Millennial Rankings
Wed, 27/09/2017 - 22:14
While Facebook and Netflix retained their hold on the number one and two spots of YouGov BrandIndex's brands generating t...
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