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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Special K vs. Cheerios
US
Tue, 04/04/2017 - 22:09
From television habits to social media usage to opinions on the decline of the American family, no two consumer groups are pe...
Ace Hardware
US
Thu, 30/03/2017 - 02:35
Clothing trends may come and go, but hammers, ladders and lightbulbs never seem to go out of style. While many general and cl...
Progressive
US
Thu, 30/03/2017 - 01:54
Progressive’s pull back on its advertising in the second half of 2016 in order to maintain its profit goals created an in-mar...
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UK
Wed, 29/03/2017 - 14:25
As Theresa May invokes Article 50, it may a time for companies to reflect on how they will staff their businesses in the comi...
Time Warner Cable
US
Fri, 24/03/2017 - 14:02
Changing its name to Spectrum may have been the best thing to happen to Time Warner Cable after merging with Charter. Since...
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UK
Fri, 24/03/2017 - 12:40
Earlier this month Spotify announced that it had reached 50million pay subscribers, as it continues to battle against Apple M...
United
US
Thu, 23/03/2017 - 12:58
Cheaper basic economy fares and lower prices to Europe and Asia seem to have raised the consumer value perception of most air...
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US
Thu, 16/03/2017 - 13:51
The smoke is clearing in the unlimited data war between wireless carriers and T-Mobile seems to have emerged the leader. T-M...
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UK
Wed, 15/03/2017 - 14:01
Ordinarily, when a new device hits the market, the talk is of innovation and revolutionary new features. However, the big sto...
St. Patricks Day
US
Wed, 15/03/2017 - 10:56
Consumer perception of beer brands is a bit softer this year compared to 2016, even for perennial leader Samuel Adams, accord...
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