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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Wells Fargo
US
Fri, 05/05/2017 - 03:30
If Wells Fargo’s first post-crisis image repair ad campaign – “Building Better Every Day” – is to make amends with its own cu...
Whole Foods
US
Thu, 27/04/2017 - 22:26
Two years after overpricing allegations were leveled at Whole Foods, which ultimately forced it to apologize, pay fines, and...
Fox
US
Wed, 26/04/2017 - 21:51
In the aftermath of its Bill O’Reilly crisis, Fox News Channel fell to its lowest consumer perception level in nearly 10 year...
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UK
Wed, 26/04/2017 - 10:21
Over the last few years a number of high profile brands have seen their customers’ data compromised – as the resu...
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UK
Mon, 24/04/2017 - 10:45
This March saw the return of Marie Curie’s Annual Great Daffodil Campaign, a high profile fundraising initiative design...
Samsung
US
Thu, 20/04/2017 - 01:02
With the imminent release of the Galaxy S8 phone, Samsung’s consumer perception caught back up with Apple after its devastati...
Sports fan
US
Wed, 19/04/2017 - 15:47
Of all major sports leagues, the NBA is generating the most positive Buzz (+17.5) among 18-34 year olds while the NFL continu...
Kendall Jenner
US
Wed, 19/04/2017 - 13:14
Two weeks after the controversial Kendall Jenner ad brought Pepsi to its lowest consumer perception levels in nearly 10 years...
United Airlines
US
Thu, 13/04/2017 - 15:09
In the wake of highly viral videos of a passenger being forcibly dragged off a plane, and corporate response under fire, Unit...
Fox News Channel
US
Tue, 11/04/2017 - 18:38
The lawsuit and advertiser controversies surrounding prime time show host Bill O’Reilly sent Fox News Channel’s consumer perc...
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