Banner Image

Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Godfather's Pizza
US
Tue, 15/11/2011 - 23:32
Allegations of inappropriate behavior recently leveled against Herman Cain seem to be impacting consumer perception of his fo...
iPad top "must have" Gift
US
Tue, 08/11/2011 - 19:28
A handful of consumer electronics brands may be the bright hope for the holiday gift shopping season. For survey responders...
Target
US
Mon, 07/11/2011 - 22:01
Consumers are expecting to spend less at most shopping outlets. According to our survey, consumers expect to spend more at th...
Apple image
US
Thu, 03/11/2011 - 14:29
Call it the Steve Jobs Factor. Public perception of the Apple brand is currently at a 2-year high in the US. Apple is riding...
Article Image
US
Tue, 01/11/2011 - 18:07
For the second year in a row, Google and Fox News Channel were the favorite brands of Democrats and Republicans respectively,...
Apple
US
Thu, 27/10/2011 - 16:09
Apple and iPhone both feature in this month's Top Ten US Buzz Improver list. Steve Jobs, the visionary in the black turtlene...
Mary Portas image
UK
Thu, 27/10/2011 - 14:14
Mary Portas has long been known for her retail expertise, holding a regular column in the Telegraph and having previously fro...
John West "Discover the story behind every can" campaign
UK
Thu, 27/10/2011 - 14:06
The tinned fish brand John West launched a new campaign earlier in October encouraging consumers to “Discover the story behin...
Dr. Pepper
US
Thu, 20/10/2011 - 19:24
Dr. Pepper’s “for men only” ad campaign for its new diet “Ten” soft drink may be backfiring with both genders in the US. So,...
BlackBerry Buzz by region
US
UK
Germany
Thu, 20/10/2011 - 15:56
BlackBerry’s global consumer perception decline appears to have stabilized, but the brand is only showing recovery signs in t...
People Illustration