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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Companies can weather the online impact of a Twitter storm
UK
Fri, 18/05/2012 - 10:24
YouGov SoMA, the first social media audience measurement tool, reveals some extremely interesting findings about how much Twi...
Bud Light paces domestic light beers in reaching millennials
US
Wed, 16/05/2012 - 19:51
Springtime ad campaigns for domestic light beers in the US are registering significantly with millennials, but will that tran...
Launch of the Lumia has failed to boost ailing Nokia
UK
Wed, 16/05/2012 - 14:38
Back in November we identified the difficulties that Nokia faced and the importance of the launch of the Nokia Lumia 800. At...
Young adults buzzing about celebrity iPhone ads
US
Tue, 15/05/2012 - 15:49
Apple has proven that celebrities go well with Siri. Apple’s new iPhone ads featuring Zooey Deschanel and Samuel L. Jackson c...
J.C. Penney and One Million Moms
US
Thu, 10/05/2012 - 14:51
Perhaps J.C. Penney should send a thank you note to conservative group One Million Moms each time they issue a statement comp...
NY Times reveals Apple tax strategies
US
Tue, 08/05/2012 - 14:21
Apple is virtually “Teflon” in public reputation in the US, at least in the context of recent “diverted taxes” revelations, a...
Wal-Mart bribery scandal
US
Thu, 03/05/2012 - 16:12
Wal-Mart’s Mexico bribery scandal might be causing the retailer some pain in the US and may yet force personnel resignations,...
Striking the right balance between value and quality is what keeps Premier on to
UK
Wed, 02/05/2012 - 18:34
The weather that we are experiencing may not suggest it, but we are now well into the season when people start thinking in ea...
Older Americans Month
US
Wed, 02/05/2012 - 16:34
History Channel, Subway and Ford are the best perceived brands by seniors in the US. There’s been a lot of recent press cover...
Google Doodle
US
Sun, 29/04/2012 - 20:47
Google and Google+ head up this month’s brand improver list. Google clocked up an additional 13.6 Buzz points in March with...
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