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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Twitter impact on consumer perception becomes clear
Thu, 28/06/2012 - 14:14
Whether NatWest’s recent computer problems are over remains to be seen, but what is already obvious is the damage that is bei...
M&S Bank measures early rises
Tue, 26/06/2012 - 14:53
On June 8, Marks & Spencer announced that they will soon be replacing M&S Money with a new service: M&S Bank. Thi...
Jamie Dimon Capitol Hill testimony seems to stall JP Morgan recovery
Thu, 21/06/2012 - 17:10
The race for investment bank viewed most negatively by the public between JP Morgan and Goldman Sachs just got a little tight...
Top US LGBT Buzz List
Wed, 20/06/2012 - 15:02
Google’s Android operating system is currently the best perceived brand by the LGBT community in the US on a top 20 list that...
CAMPAIGN OF THE MONTH - Coca-Cola: younger generations ‘move to the beat’
Tue, 19/06/2012 - 09:55
Coca-Cola has been engaged in a massive pre-Olympic global campaign entitled ‘Move to the Beat’. The campaign, which launche...
Burger King celebrity campaign engages audiences
Wed, 13/06/2012 - 17:24
Coinciding with ads urging soccer star David Beckham to take off his shirt, women’s perception of Burger King has heated up o...
Sporting success as Olympic interest heads for gold
Wed, 13/06/2012 - 16:34
It is not just the competitors who look for success at sporting events. Both Euro 2012 and the London Olympics have numerous...
Father's Day 2012
Tue, 12/06/2012 - 16:34
If you’re stuck on a Father’s Day gift for this Sunday, you can’t go wrong with M&M’s. Because right now, M&M’s is th...
Yahoo and Best Buy: The CEO departure effect
Wed, 06/06/2012 - 15:32
Former Yahoo CEO Scott Thompson’s resume fudging seemingly hasn’t hurt the company’s consumer reputation in the US anywhere a...
Mayor Bloomberg proposes ban on large sodas
Wed, 06/06/2012 - 14:53
New York City resident perception of soda brands has taken a sharp hit in the aftermath of Mayor Mike Bloomberg’s proposed sa...
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