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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Chick-Fil-A takes a hit with fast food eaters
Fri, 27/07/2012 - 16:15
Chick-Fil-A's perception with fast food eaters nationwide has taken a significant hit in most regions of the US, including th...
Burger King Lettuce Photo Scandal
Wed, 25/07/2012 - 20:45
Burger King’s social media crisis, triggered by a photo of somebody standing in two lettuce bins at an Ohio location going vi...
British Airways shows firms can recover ground
Wed, 25/07/2012 - 11:20
In January, Stephan Shakespeare wrote about how British Airways had recovered from the difficulties it faced in 2010 when str...
Thu, 19/07/2012 - 16:08
Chick-fil-A is the exception to the rule when it comes to business and religion – brands usually go out of their way to avoid...
Fast food eaters unconvinced by upscale Taco Bell menu
Tue, 17/07/2012 - 16:19
Maybe Chipotle might not have to worry about Taco Bell’s upscale Cantina menu after all. While Taco Bell’s Doritos Locos may...
O2: how the outage affected its brand
Mon, 16/07/2012 - 16:59
A network failure last week – believed to be caused by a new Ericsson database - led to almost 8 million O2 customers experie...
Adidas Euro sponsorship is a winner
Mon, 09/07/2012 - 16:43
Spain may have won the Euro 2012 tournament, but Adidas seems to have received the biggest U.S. consumer perception boost of...
Hit to bank’s reputation is instant and damning
Thu, 05/07/2012 - 12:21
Last week the NatWest computer glitch; this week another bank, another crisis and more damage to a brand. The Libor scandal h...
Nabiscso rainbow Oreo generates positive impact despite online backlash
Tue, 03/07/2012 - 15:19
Oreo’s much-discussed and debated rainbow cookie posted on its Facebook page in honor of LGBT Pride Month seems to have boost...
Burger King launches bacon ice cream sundae
Thu, 28/06/2012 - 18:54
More pig and ice cream, please! Burger King’s new summer menu of BBQ offerings and a much-talked-about bacon sundae dessert,...
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