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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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UK
Wed, 18/01/2012 - 11:52
Google, Amazon and Marks & Spencer’s remain the healthiest brands in the UK in the eyes of consumers for the third year r...
YouGov’s BrandIndex data showed the decline of Tesco in December 2011
UK
Tue, 17/01/2012 - 09:25
Back in December 2011, Stephan Shakespeare, CEO and Co-Founder of YouGov, wrote an article in which he made observations usin...
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UK
Wed, 11/01/2012 - 16:54
On Monday, media store HMV reported a fall in sales over the Christmas period, and said it remains concerned about its abilit...
Ryanair's December Buzz descent
UK
Mon, 09/01/2012 - 11:29
Ryanair received a great deal of attention during the final month of 2011. Unfortunately for the low cost airline, it wasn’t...
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UK
Wed, 04/01/2012 - 11:48
British Airways had a difficult time in 2010 with strikes, snow and the Icelandic ash cloud all causing flight delays and can...
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UK
Thu, 22/12/2011 - 12:07
Last week I looked at how the major UK banks performed on YouGov’s BrandIndex in 2011, and this week I’m turning my attention...
Holiday Retailers Value Rankings
US
Wed, 14/12/2011 - 16:17
Three weeks after Black Friday, most of the top 10 retailers in value perception in the US are showing modest gains, but one...
Samsung campaign targets iPhone
US
Wed, 14/12/2011 - 15:54
Samsung has just edged past the iPhone in consumer perception in the US (adults 18+), likely powered by their new set of ads...
Both Santander and RBS still have a long way to go
UK
Wed, 14/12/2011 - 14:05
At the start of the year, BrandIndex looked at how major banks had fared over 2010, noting that it had been a bad year for pe...
John Lewis
UK
Mon, 12/12/2011 - 15:56
John Lewis launched its £6Million Christmas advertisement titled ‘The long wait’ in November 2011. The ad, which initially la...
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