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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Nabiscso rainbow Oreo generates positive impact despite online backlash
US
Tue, 03/07/2012 - 15:19
Oreo’s much-discussed and debated rainbow cookie posted on its Facebook page in honor of LGBT Pride Month seems to have boost...
Burger King launches bacon ice cream sundae
US
Thu, 28/06/2012 - 18:54
More pig and ice cream, please! Burger King’s new summer menu of BBQ offerings and a much-talked-about bacon sundae dessert,...
Twitter impact on consumer perception becomes clear
UK
Thu, 28/06/2012 - 14:14
Whether NatWest’s recent computer problems are over remains to be seen, but what is already obvious is the damage that is bei...
M&S Bank measures early rises
UK
Tue, 26/06/2012 - 14:53
On June 8, Marks & Spencer announced that they will soon be replacing M&S Money with a new service: M&S Bank. Thi...
Jamie Dimon Capitol Hill testimony seems to stall JP Morgan recovery
US
Thu, 21/06/2012 - 17:10
The race for investment bank viewed most negatively by the public between JP Morgan and Goldman Sachs just got a little tight...
Top US LGBT Buzz List
US
Wed, 20/06/2012 - 15:02
Google’s Android operating system is currently the best perceived brand by the LGBT community in the US on a top 20 list that...
CAMPAIGN OF THE MONTH - Coca-Cola: younger generations ‘move to the beat’
UK
Tue, 19/06/2012 - 09:55
Coca-Cola has been engaged in a massive pre-Olympic global campaign entitled ‘Move to the Beat’. The campaign, which launche...
Burger King celebrity campaign engages audiences
US
Wed, 13/06/2012 - 17:24
Coinciding with ads urging soccer star David Beckham to take off his shirt, women’s perception of Burger King has heated up o...
Sporting success as Olympic interest heads for gold
UK
Wed, 13/06/2012 - 16:34
It is not just the competitors who look for success at sporting events. Both Euro 2012 and the London Olympics have numerous...
Father's Day 2012
US
Tue, 12/06/2012 - 16:34
If you’re stuck on a Father’s Day gift for this Sunday, you can’t go wrong with M&M’s. Because right now, M&M’s is th...
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