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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Mastercard and Visa take Buzz fall
Tue, 17/04/2012 - 19:37
Discover card not only bounced back early in consumer perception after a major security breach rattled the whole industry thr...
Starbucks pink
Fri, 13/04/2012 - 16:10
While coffee drinkers appear to be getting over the revelation of Starbucks using “cochineal extract” in its Strawberry &...
Well-timed campaigns drive buzz for home improvement stores
Wed, 11/04/2012 - 09:53
Bank holidays often see Britons take to our backyards, kitchens and bathrooms in an attempt at a bit of DIY. So it is no surp...
Taco Bell "Live Mas"
Tue, 10/04/2012 - 21:33
Taco Bell Doritos Locos -- the merger of fast food and salty snacks – appears to have boosted consumer perception of both bra...
Amazon beats out Walmart on value
Wed, 04/04/2012 - 15:54
The value perception gap between Amazon and Walmart among low income online shoppers is growing wider in the US. Perception o...
Dr. Pepper "One of a Kind"
Wed, 04/04/2012 - 15:45
Being “one of a kind” is paying off for Dr. Pepper – with a new ad campaign and reports of other leading soda brands containi...
Greggs has a chance to profit from the coalitions’ pasty problems
Wed, 04/04/2012 - 11:47
Most of the time, our data shows that events in the political world have little impact on the public’s view of brands. Someti...
March Madness Auto Advertisers
Thu, 29/03/2012 - 21:57
Of the slew of automakers sinking millions of ad dollars into NCAA March Madness, Toyota has seen the greatest perception lif...
J. Crew Value scores surpass Gap
Wed, 28/03/2012 - 16:24
Michelle Obama, Mickey Drexler, or both? J. Crew is near its best value perception levels in the US with women 18+ in four ye...
BP image
Wed, 28/03/2012 - 11:37
Charting public perception towards oil companies over the last five years has revealed some fascinating patterns. Both charts...
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