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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

The Lynx Effect
Tue, 04/09/2012 - 10:28
In recent months Lynx had lost the edge it enjoyed over competitor Right Guard, but a clever ad campaign for new product "Lyn...
Wed, 29/08/2012 - 21:54
This month's US buzz improvers have two back-to-school brands in the top three. Target has gained attention for its back-to-s...
Progressive Insurance
Tue, 28/08/2012 - 18:38
Progressive Insurance’s mid-August controversy has brought the company to its lowest US consumer perception levels in more th...
Tue, 28/08/2012 - 15:25
National Lottery has had a good past month, although perhaps not quite as good as for the 100 very lucky ticketholders it mad...
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Tue, 28/08/2012 - 14:31
United Airlines ran into turbulence of the social media kind this week after the airline publicly failed to help a 10-year-ol...
NBC Ann Curry Olympics
Fri, 24/08/2012 - 16:47
NBC perception suffered after executives ousted long-time news anchor Ann Curry, but Olympics coverage temporarily bumped up...
Adidas logo
Fri, 24/08/2012 - 14:04
Adidas sprinted up to the top of the YouGov BrandIndex London 2012 Olympic sponsorship table by achieving the biggest gain in...
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Mon, 20/08/2012 - 10:48
Restaurant chain Hooters – known for its scantily clad girls, sports coverage and deep fried menu – is making a drive to appe...
Apple: The public shifts
Fri, 17/08/2012 - 19:21
Even those with the merest hint of an eye on the technology pages or gadget blogosphere won't have escaped the gathering stor...
Visa Olympic Sponsor
Tue, 14/08/2012 - 18:38
VISA appears to be the breakaway Olympic sponsor winner, recording the biggest gains in consumer perception over the course o...
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