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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

O2 breathing success
UK
Thu, 08/03/2012 - 13:31
At a time when UK consumers have numerous mobile phone providers to choose from, O2 appears to have risen above the rest, ach...
McDonald's launch healthier Happy Meals
US
Wed, 07/03/2012 - 21:13
McDonald’s has nearly matched its best perception numbers with parents since the beginning of 2008, most likely because of it...
Doritos leads February Buzz Improvers
US
Wed, 07/03/2012 - 15:13
Carried by their Super Bowl ad momentum, three of that event’s advertisers landed in YouGov BrandIndex’s ranking of the top 1...
Apple can even generate buzz with no product
UK
Wed, 07/03/2012 - 11:42
Apple’s new iPad has had an impact even before it is unveiled. The product’s overall Buzz score on YouGov’s BrandIndex has in...
Geico loses edge
US
Fri, 02/03/2012 - 15:09
Is it time for Geico and Progressive Insurance to retire their gecko, cavemen and sales clerk Flo characters? Both brands ha...
Toyota Catches up to Ford but Honda keeps its lead
US
Wed, 29/02/2012 - 14:58
After traveling long roads to get back on track with the public, both Ford and Toyota have struggled lately to establish them...
CAMPAIGN OF THE MONTH - Julie Walters insures LV’s success
UK
Wed, 29/02/2012 - 10:43
LV, the UK based insurance company, launched their new TV ad campaign aimed at those aged 50 and over last month. Julie Walt...
Axe Anarchy product launch for both sexes
US
Wed, 22/02/2012 - 14:58
Women have had a better perception of Unilever’s Axe brand than men since the company launched its first fragrance in the US...
German cars win style race for UK’s drivers
UK
Wed, 22/02/2012 - 09:12
Next week sees the first 2012-plate registered cars roll onto the streets. YouGov’s BrandIndex data indicates that the cars c...
JC Penney
US
Wed, 15/02/2012 - 16:38
JC Penney has not only weathered the Ellen Degeneres spokesperson storm, but pulled ahead of rival Kohl’s in consumer percept...
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