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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Tue, 29/05/2012 - 17:38
Tylenol has been plagued by recalls and government-mandated plant shut-downs. The brand lost more than 20 points in market sh...
CAMPAIGN OF THE MONTH - Carlsberg's pack campaign - a kicking success
Fri, 25/05/2012 - 16:00
Carlsberg recently kicked off a new campaign in honor of the upcoming European Championship 2012 football tournament. This ca...
US domestic airlines stage a modest satisfaction comeback
Thu, 24/05/2012 - 17:30
The US domestic airline industry has been staging a modest comeback in leisure traveler customer satisfaction since last Sept...
Facebook brand image survives embarrassing float
Thu, 24/05/2012 - 10:00
Facebook, the world’s largest social networking site, has made headlines with its IPO, which has since turned sour. Earlier t...
Two billion and counting
Tue, 22/05/2012 - 20:05
Goldman Sachs may have to relinquish its title as Wall Street’s poster boy for bad behavior. After its recent admission of m...
Companies can weather the online impact of a Twitter storm
Fri, 18/05/2012 - 10:24
YouGov SoMA, the first social media audience measurement tool, reveals some extremely interesting findings about how much Twi...
Bud Light paces domestic light beers in reaching millennials
Wed, 16/05/2012 - 19:51
Springtime ad campaigns for domestic light beers in the US are registering significantly with millennials, but will that tran...
Launch of the Lumia has failed to boost ailing Nokia
Wed, 16/05/2012 - 14:38
Back in November we identified the difficulties that Nokia faced and the importance of the launch of the Nokia Lumia 800. At...
Young adults buzzing about celebrity iPhone ads
Tue, 15/05/2012 - 15:49
Apple has proven that celebrities go well with Siri. Apple’s new iPhone ads featuring Zooey Deschanel and Samuel L. Jackson c...
J.C. Penney and One Million Moms
Thu, 10/05/2012 - 14:51
Perhaps J.C. Penney should send a thank you note to conservative group One Million Moms each time they issue a statement comp...
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