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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Bahrain race controversy has failed to hurt Formula One’s sponsor
UK
Wed, 25/04/2012 - 11:26
Last week’s Bahrain Grand Prix has been the source of much controversy, but has the negative coverage impacted the event’s as...
Pret A Manger 'Buzzing' in the right direction
UK
Tue, 24/04/2012 - 16:38
A familiar high-street name, Pret A Manger, has recently stated that in the UK, its sales rose 15% to £377.3m in 2011 while a...
Chrysler is coming back
US
Wed, 18/04/2012 - 23:11
Chrysler’s four new “we’re coming back” ads, which premiered just a few weeks ago, have pushed the Detroit auto maker to its...
Mastercard and Visa take Buzz fall
US
Tue, 17/04/2012 - 19:37
Discover card not only bounced back early in consumer perception after a major security breach rattled the whole industry thr...
Starbucks pink
US
Fri, 13/04/2012 - 16:10
While coffee drinkers appear to be getting over the revelation of Starbucks using “cochineal extract” in its Strawberry &...
Well-timed campaigns drive buzz for home improvement stores
UK
Wed, 11/04/2012 - 09:53
Bank holidays often see Britons take to our backyards, kitchens and bathrooms in an attempt at a bit of DIY. So it is no surp...
Taco Bell "Live Mas"
US
Tue, 10/04/2012 - 21:33
Taco Bell Doritos Locos -- the merger of fast food and salty snacks – appears to have boosted consumer perception of both bra...
Amazon beats out Walmart on value
US
Wed, 04/04/2012 - 15:54
The value perception gap between Amazon and Walmart among low income online shoppers is growing wider in the US. Perception o...
Dr. Pepper "One of a Kind"
US
Wed, 04/04/2012 - 15:45
Being “one of a kind” is paying off for Dr. Pepper – with a new ad campaign and reports of other leading soda brands containi...
Greggs has a chance to profit from the coalitions’ pasty problems
UK
Wed, 04/04/2012 - 11:47
Most of the time, our data shows that events in the political world have little impact on the public’s view of brands. Someti...
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