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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Top US LGBT Buzz List
Wed, 20/06/2012 - 15:02
Google’s Android operating system is currently the best perceived brand by the LGBT community in the US on a top 20 list that...
CAMPAIGN OF THE MONTH - Coca-Cola: younger generations ‘move to the beat’
Tue, 19/06/2012 - 09:55
Coca-Cola has been engaged in a massive pre-Olympic global campaign entitled ‘Move to the Beat’. The campaign, which launche...
Burger King celebrity campaign engages audiences
Wed, 13/06/2012 - 17:24
Coinciding with ads urging soccer star David Beckham to take off his shirt, women’s perception of Burger King has heated up o...
Sporting success as Olympic interest heads for gold
Wed, 13/06/2012 - 16:34
It is not just the competitors who look for success at sporting events. Both Euro 2012 and the London Olympics have numerous...
Father's Day 2012
Tue, 12/06/2012 - 16:34
If you’re stuck on a Father’s Day gift for this Sunday, you can’t go wrong with M&M’s. Because right now, M&M’s is th...
Yahoo and Best Buy: The CEO departure effect
Wed, 06/06/2012 - 15:32
Former Yahoo CEO Scott Thompson’s resume fudging seemingly hasn’t hurt the company’s consumer reputation in the US anywhere a...
Mayor Bloomberg proposes ban on large sodas
Wed, 06/06/2012 - 14:53
New York City resident perception of soda brands has taken a sharp hit in the aftermath of Mayor Mike Bloomberg’s proposed sa...
7-Eleven fit for healthy consumers
Thu, 31/05/2012 - 18:13
Healthy consumers have given 7-Eleven’s perception their highest levels in at least four years in the US, coinciding with the...
Oil & Gas sector on the rise
Wed, 30/05/2012 - 21:35
Gas companies may consider lowering their prices more often if they want consumers to have a better view of them in the US. F...
Facebook escapes blame over botched listing but banks disliked
Wed, 30/05/2012 - 14:36
Facebook’s recent IPO debacle has had a mixed impact on the perception of the US brands involved. YouGov’s BrandIndex clearly...
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