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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Walgreen's Image
US
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases. Walgreen’s has...
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UK
Thu, 27/09/2012 - 16:00
On September 14 John Lewis unveiled a new television advert campaign called ‘Never Knowingly Undersold’. The 90 second advert...
BlackBerry outage hampers RIM’s bid to bounce back
UK
Thu, 27/09/2012 - 12:03
If Research in Motion could have chosen a day to have a second BlackBerry outage in less than a year then last Friday, when A...
Heathrow Airports’ Impression gets grounded
UK
Wed, 26/09/2012 - 12:19
To build or not to build? That has been the big question that has been asked over and over again regarding a proposed third r...
iPhone creating a stir on social media
UK
Tue, 25/09/2012 - 10:36
Apple’s launch of the Apple iPhone 5 has caused a stir on both Twitter and Facebook in the last week. Using YouGov SoMA...
Mercedes
US
Fri, 21/09/2012 - 04:01
Fall luxury car marketing season has got the green flag and Mercedes Benz is in the lead: over the past 45 days, the Daimler...
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US
Thu, 20/09/2012 - 12:23
The noshers have spoken in the US! Ritz, Lay’s, Doritos, Fritos and Orville Redenbacher are the five best perceived snack bra...
Best Buy
US
Wed, 19/09/2012 - 14:25
Best Buy’s US brand loyalty levels have been rising since Labor Day, likely riding a wave of back to school sales, but those...
We didn’t expect London 2012 to be great... but it was
UK
Wed, 12/09/2012 - 15:02
A sensational summer of sport is drawing to an end and we all know anecdotally how well received it has been, but what does t...
Quiznos pic
US
Mon, 10/09/2012 - 12:42
Quiznos is in the midst of a comeback attempt in the US sandwich market. The national chain was badly hit by the recession –...
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