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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Target early holiday campaign
Mon, 12/11/2012 - 15:03
Target’s gamble to launch its first US holiday ads in mid-October, way before any of its rivals, seems to have paid off. The...
Microsoft, Bing, Windows
Wed, 07/11/2012 - 22:29
Microsoft is experiencing one of its biggest US consumer perception surges in two years, likely riding the wave of multiple i...
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Wed, 07/11/2012 - 12:49
Towards the end of last year I discussed how 2011 had seen Tesco’s brand perception scores fall throughout the year. As we wo...
October US Buzz Improvers
Fri, 02/11/2012 - 16:56
Sears is the first major retailer out of the box in early October to announce a free layaway plan and their Shop Your Way loy...
Monster Energy
Mon, 29/10/2012 - 12:45
Monster Energy Drink and Red Bull have sunk sharply to their lowest consumer perception levels in the US since May 2009. Both...
Thu, 25/10/2012 - 15:37
Customers are showing greater appreciation for AT&T. The wireless carrier showed the best perception improvement with its...
Starbucks suffers reputational damage
Thu, 25/10/2012 - 12:10
We have recently seen two of the world’s biggest brands hit by potential PR crises. First up was Nike, which first continued...
Chick-Fil-A biggest gainer with Republicans
Tue, 23/10/2012 - 19:15
Brands featured prominently in this past summer’s conventions and news received some of the biggest perception boosts by part...
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Fri, 19/10/2012 - 14:19
Brands pump considerable sums of money into sponsorship, as demonstrated vividly during the build-up to the Olympic Games, an...
Thu, 18/10/2012 - 15:28
Which US Quick Service Restaurants (QSRs) are doing the best job luring upper scale casual eatery diners, hit by an economic...
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