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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Tue, 11/12/2012 - 15:17
Both Xbox 360 and PlayStation 3 consoles are showing their best US consumer perception levels in at least two years while Nin...
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Wed, 05/12/2012 - 11:32
As we move into the final countdown to Christmas, our high street department stores are pulling out all the stops. Looking ba...
Papa John's
Fri, 30/11/2012 - 16:36
Anti-Obamacare rhetoric from Papa John’s CEO and a major Applebee’s franchise owner appear to have driven down both chains’ c...
Wed, 28/11/2012 - 19:36
Macy’s Recommend score among US women has declined significantly since mid-November. What is causing the drop? One potential...
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Wed, 28/11/2012 - 15:46
In the last two months, energy drinks brand Red Bull has raced into the headlines on more than one occasion. It has benefitte...
Wed, 21/11/2012 - 20:04
Jeans dominate the apparel brand category with the best value perception by consumers leading into Black Friday. Levi’s, Wran...
Wed, 21/11/2012 - 19:35
For the second year running Southwest and JetBlue have top Value Scores in the airline category for this top travel season....
 Big Holiday Retail Chains
Wed, 21/11/2012 - 19:17
For the second Holiday Season in a row online retail giant Amazon tops the list of retailers by BrandIndex Value with Target...
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Wed, 21/11/2012 - 10:34
Last week executives from Amazon, Google and Starbucks appeared before the House of Commons public accounts committee to disc...
Holiday Shopping Top 10 Retailers by Value
Tue, 20/11/2012 - 16:32
Amazon and Target retained the top two US national retailers spots with the best value perception by consumers leading into B...
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