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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Little Caesar's
Mon, 06/08/2012 - 14:32
The iconic “Pizza! Pizza!” tagline is back at Little Caesar’s, and now the brand has driven up perception among pizza fans. P...
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Mon, 06/08/2012 - 13:02
If you own a Mac, the chances are you are more likely to book a 4 or 5 star hotel, according to online travel agent Orbitz. S...
Fri, 03/08/2012 - 18:33
Critics may better appreciate Apple’s recent “Genius” ads, knowing that since mid-July 2011, and the introduction of the new...
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Fri, 03/08/2012 - 13:38
Despite social media criticism for its tape delayed airing of Olympic events, NBC-TV’s brand has seen soaring consumer percep...
Olympic sentiment flying high
Wed, 01/08/2012 - 10:33
Breathe a big sigh of relief, Great Britain, as the sentiment surrounding the 2012 Summer Olympics is once again blazing. On...
Mon, 30/07/2012 - 19:28
July’s biggest Buzz improver is LG. The electronics brand has been busy diversifying its entertainment and home appliances di...
5-Hour Energy is super boosted
Mon, 30/07/2012 - 17:03
5-Hour Energy Shots received the biggest consumer perception gain of all beverage brands in the first half of 2012. As a matt...
Chick-Fil-A takes a hit with fast food eaters
Fri, 27/07/2012 - 16:15
Chick-Fil-A's perception with fast food eaters nationwide has taken a significant hit in most regions of the US, including th...
Burger King Lettuce Photo Scandal
Wed, 25/07/2012 - 20:45
Burger King’s social media crisis, triggered by a photo of somebody standing in two lettuce bins at an Ohio location going vi...
British Airways shows firms can recover ground
Wed, 25/07/2012 - 11:20
In January, Stephan Shakespeare wrote about how British Airways had recovered from the difficulties it faced in 2010 when str...
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