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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

7-Eleven fit for healthy consumers
US
Thu, 31/05/2012 - 18:13
Healthy consumers have given 7-Eleven’s perception their highest levels in at least four years in the US, coinciding with the...
Oil & Gas sector on the rise
US
Wed, 30/05/2012 - 21:35
Gas companies may consider lowering their prices more often if they want consumers to have a better view of them in the US. F...
Facebook escapes blame over botched listing but banks disliked
UK
Wed, 30/05/2012 - 14:36
Facebook’s recent IPO debacle has had a mixed impact on the perception of the US brands involved. YouGov’s BrandIndex clearly...
Tylenol
US
Tue, 29/05/2012 - 17:38
Tylenol has been plagued by recalls and government-mandated plant shut-downs. The brand lost more than 20 points in market sh...
CAMPAIGN OF THE MONTH - Carlsberg's pack campaign - a kicking success
UK
Fri, 25/05/2012 - 16:00
Carlsberg recently kicked off a new campaign in honor of the upcoming European Championship 2012 football tournament. This ca...
US domestic airlines stage a modest satisfaction comeback
US
Thu, 24/05/2012 - 17:30
The US domestic airline industry has been staging a modest comeback in leisure traveler customer satisfaction since last Sept...
Facebook brand image survives embarrassing float
UK
Thu, 24/05/2012 - 10:00
Facebook, the world’s largest social networking site, has made headlines with its IPO, which has since turned sour. Earlier t...
Two billion and counting
US
Tue, 22/05/2012 - 20:05
Goldman Sachs may have to relinquish its title as Wall Street’s poster boy for bad behavior. After its recent admission of m...
Companies can weather the online impact of a Twitter storm
UK
Fri, 18/05/2012 - 10:24
YouGov SoMA, the first social media audience measurement tool, reveals some extremely interesting findings about how much Twi...
Bud Light paces domestic light beers in reaching millennials
US
Wed, 16/05/2012 - 19:51
Springtime ad campaigns for domestic light beers in the US are registering significantly with millennials, but will that tran...
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