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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

McDonald's
US
Mon, 12/09/2016 - 13:49
In the summer marketing battle for consumer hearts and wallets, the five that gained the most this past June through August w...
Samsung
US
Wed, 07/09/2016 - 15:42
Samsung’s nine-month consumer perception lead versus rival Apple, an advantage mostly due to Apple’s year-long declining sco...
Verizon Strike
US
Thu, 25/08/2016 - 18:28
Consumer perception of the four major mobile carriers is the tightest it’s been in six years, thanks to Verizon’s slow recove...
Olympics
US
Wed, 24/08/2016 - 18:38
United Airlines, NBC-TV, and BP had the most statistically significant consumer perception gains over the course of the Rio O...
Phelps and Bolt
US
Tue, 23/08/2016 - 15:47
As the Olympics draws to a close, having created dozens of new sporting heroes, new data from YouGov Profiles shows that fans...
Chick-fil-A
US
Fri, 19/08/2016 - 12:37
Chicken QSR restaurants are flying high with fast food eaters while Mexican outlets are languishing, even when Chipotle is ex...
Olympics
US
UK
Germany
Wed, 17/08/2016 - 20:42
New data from YouGov Profiles shows that, unlike the positive Brits and Americans, Germans are much less likely to be enthus...
Olympics
US
Wed, 17/08/2016 - 17:00
With four of the top 10 Olympic advertising spenders in the automotive category – and BMW leading the way at $28.7 million ac...
Pokemon
US
Wed, 17/08/2016 - 13:10
YouGov data - based on over 17,000 interviews - shows opportunities of gaming for brands Pokémon Go has been massively popula...
Back to School
US
Thu, 11/08/2016 - 19:56
In the thick of back to school season, long troubled Abercrombie + Fitch, along with Forever 21 and Old Navy, are the three r...
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