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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Sainsbury's vs Tesco
Mon, 25/03/2013 - 16:04
Sainsbury’s is having a good week. The supermarket giant reported a 6.3% surge in sales, which caused its share price to hit...
Cancer Research UK
Mon, 25/03/2013 - 14:54
Cancer Research UK has had a busy few months. It launched an advertising campaign just before Christmas, and throughout Janua...
IKEA meatballs
Thu, 21/03/2013 - 22:10
The meatballs couldn’t be returning to IKEA fast enough. The home furnishings chain has reached its lowest U.S. consumer perc...
Cool Ranch Doritos Locos Tacos
Thu, 21/03/2013 - 02:51
Taco Bell’s latest joint creation with Doritos, the Cool Ranch Doritos Locos Tacos, is keeping the chain at its highest US co...
St Patrick's Day beer brands
Wed, 13/03/2013 - 01:24
The World’s Most Interesting Man seems to be interesting a lot more consumers of legal drinking age. Dos Equis has emerged a...
Anheuser Busch
Thu, 07/03/2013 - 01:59
Class action lawsuits claiming Anheuser Busch watered down 10% of its products may have cut short the annual post-Super Bowl...
Debenhams’ profit scare won’t hit reputation for value
Wed, 06/03/2013 - 10:26
Monday’s profit warning from Debenhams saw its share price drop sharply. But is the retailer’s situation a one-off blip cause...
Tue, 05/03/2013 - 22:09
Hooter’s strategy of improving perception with US women seems to have been making gradual progress since last fall. Since bei...
Office Depot
Wed, 27/02/2013 - 18:12
When Office Depot and OfficeMax merge, it may make sense for them to take the Office Depot name as that is the stronger brand...
Wed, 27/02/2013 - 14:38
In the wake of Carnival Cruise Lines’ recent “Triumph mishap,” the brand has experienced one of the steepest drops in consum...
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