Banner Image


Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Progressive Insurance
Tue, 28/08/2012 - 18:38
Progressive Insurance’s mid-August controversy has brought the company to its lowest US consumer perception levels in more th...
Tue, 28/08/2012 - 15:25
National Lottery has had a good past month, although perhaps not quite as good as for the 100 very lucky ticketholders it mad...
Article Image
Tue, 28/08/2012 - 14:31
United Airlines ran into turbulence of the social media kind this week after the airline publicly failed to help a 10-year-ol...
NBC Ann Curry Olympics
Fri, 24/08/2012 - 16:47
NBC perception suffered after executives ousted long-time news anchor Ann Curry, but Olympics coverage temporarily bumped up...
Adidas logo
Fri, 24/08/2012 - 14:04
Adidas sprinted up to the top of the YouGov BrandIndex London 2012 Olympic sponsorship table by achieving the biggest gain in...
Article Image
Mon, 20/08/2012 - 10:48
Restaurant chain Hooters – known for its scantily clad girls, sports coverage and deep fried menu – is making a drive to appe...
Apple: The public shifts
Fri, 17/08/2012 - 19:21
Even those with the merest hint of an eye on the technology pages or gadget blogosphere won't have escaped the gathering stor...
Visa Olympic Sponsor
Tue, 14/08/2012 - 18:38
VISA appears to be the breakaway Olympic sponsor winner, recording the biggest gains in consumer perception over the course o...
Back to School Gainers
Tue, 14/08/2012 - 01:39
Staples may have the last laugh after declaring the very early date of July 10th as the first day of the US back-to-school se...
Article Image
Fri, 10/08/2012 - 16:13
Just weeks after a Burger King worker was filmed treading on lettuce, Taco Bell had its very own employee gaffe to deal with....
People Illustration