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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

British Airways shows firms can recover ground
UK
Wed, 25/07/2012 - 11:20
In January, Stephan Shakespeare wrote about how British Airways had recovered from the difficulties it faced in 2010 when str...
US
Thu, 19/07/2012 - 16:08
Chick-fil-A is the exception to the rule when it comes to business and religion – brands usually go out of their way to avoid...
Fast food eaters unconvinced by upscale Taco Bell menu
US
Tue, 17/07/2012 - 16:19
Maybe Chipotle might not have to worry about Taco Bell’s upscale Cantina menu after all. While Taco Bell’s Doritos Locos may...
O2: how the outage affected its brand
UK
Mon, 16/07/2012 - 16:59
A network failure last week – believed to be caused by a new Ericsson database - led to almost 8 million O2 customers experie...
Adidas Euro sponsorship is a winner
US
Mon, 09/07/2012 - 16:43
Spain may have won the Euro 2012 tournament, but Adidas seems to have received the biggest U.S. consumer perception boost of...
Hit to bank’s reputation is instant and damning
UK
Thu, 05/07/2012 - 12:21
Last week the NatWest computer glitch; this week another bank, another crisis and more damage to a brand. The Libor scandal h...
Nabiscso rainbow Oreo generates positive impact despite online backlash
US
Tue, 03/07/2012 - 15:19
Oreo’s much-discussed and debated rainbow cookie posted on its Facebook page in honor of LGBT Pride Month seems to have boost...
Burger King launches bacon ice cream sundae
US
Thu, 28/06/2012 - 18:54
More pig and ice cream, please! Burger King’s new summer menu of BBQ offerings and a much-talked-about bacon sundae dessert,...
Twitter impact on consumer perception becomes clear
UK
Thu, 28/06/2012 - 14:14
Whether NatWest’s recent computer problems are over remains to be seen, but what is already obvious is the damage that is bei...
M&S Bank measures early rises
UK
Tue, 26/06/2012 - 14:53
On June 8, Marks & Spencer announced that they will soon be replacing M&S Money with a new service: M&S Bank. Thi...
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