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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Hooters
US
Tue, 05/03/2013 - 22:09
Hooter’s strategy of improving perception with US women seems to have been making gradual progress since last fall. Since bei...
Office Depot
US
Wed, 27/02/2013 - 18:12
When Office Depot and OfficeMax merge, it may make sense for them to take the Office Depot name as that is the stronger brand...
Carnival
US
Wed, 27/02/2013 - 14:38
In the wake of Carnival Cruise Lines’ recent “Triumph mishap,” the brand has experienced one of the steepest drops in consum...
Horsemeat scandal benefits Morrisons
UK
Wed, 27/02/2013 - 10:31
Ikea now joins the long list of brands to get hit by the horsemeat scandal. We won’t have numbers until later today but judgi...
 Dubai Shopping Festival
UAE
Wed, 20/02/2013 - 14:03
The Dubai Shopping Festival (DSF) boosted Buzz Scores of brands in Fashion, Hotels, Malls and Dining sectors. The most impro...
Best Buy
US
Wed, 13/02/2013 - 21:16
Best Buy and Barnes & Noble appear to be the troubled US retailers in the best position to survive their current predicam...
Blackberry
US
Wed, 13/02/2013 - 16:53
Blackberry is enjoying its best consumer perception in the US since September 2011 in the wake of its new smart phone line an...
Tesco and the horsemeat scandal
UK
Wed, 13/02/2013 - 11:06
Three weeks ago I wrote in this column that Tesco had suffered an immediate image impact after the revelations over horsemeat...
Burger King
US
Wed, 06/02/2013 - 14:48
Burger King seems to have dodged a consumer perception bullet in the U.S. in the aftermath of its recent UK “horse meat” scan...
Toyota should target the media
UK
Wed, 30/01/2013 - 10:23
In October 2012 Toyota recalled 7.4 million cars due to an electric window fault. The recall had an immediate impact on perce...
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