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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Tue, 05/03/2013 - 22:09
Hooter’s strategy of improving perception with US women seems to have been making gradual progress since last fall. Since bei...
Office Depot
Wed, 27/02/2013 - 18:12
When Office Depot and OfficeMax merge, it may make sense for them to take the Office Depot name as that is the stronger brand...
Wed, 27/02/2013 - 14:38
In the wake of Carnival Cruise Lines’ recent “Triumph mishap,” the brand has experienced one of the steepest drops in consum...
Horsemeat scandal benefits Morrisons
Wed, 27/02/2013 - 10:31
Ikea now joins the long list of brands to get hit by the horsemeat scandal. We won’t have numbers until later today but judgi...
 Dubai Shopping Festival
Wed, 20/02/2013 - 14:03
The Dubai Shopping Festival (DSF) boosted Buzz Scores of brands in Fashion, Hotels, Malls and Dining sectors. The most impro...
Best Buy
Wed, 13/02/2013 - 21:16
Best Buy and Barnes & Noble appear to be the troubled US retailers in the best position to survive their current predicam...
Wed, 13/02/2013 - 16:53
Blackberry is enjoying its best consumer perception in the US since September 2011 in the wake of its new smart phone line an...
Tesco and the horsemeat scandal
Wed, 13/02/2013 - 11:06
Three weeks ago I wrote in this column that Tesco had suffered an immediate image impact after the revelations over horsemeat...
Burger King
Wed, 06/02/2013 - 14:48
Burger King seems to have dodged a consumer perception bullet in the U.S. in the aftermath of its recent UK “horse meat” scan...
Toyota should target the media
Wed, 30/01/2013 - 10:23
In October 2012 Toyota recalled 7.4 million cars due to an electric window fault. The recall had an immediate impact on perce...
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