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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

BlackBerry outage hampers RIM’s bid to bounce back
UK
Thu, 27/09/2012 - 12:03
If Research in Motion could have chosen a day to have a second BlackBerry outage in less than a year then last Friday, when A...
Heathrow Airports’ Impression gets grounded
UK
Wed, 26/09/2012 - 12:19
To build or not to build? That has been the big question that has been asked over and over again regarding a proposed third r...
iPhone creating a stir on social media
UK
Tue, 25/09/2012 - 10:36
Apple’s launch of the Apple iPhone 5 has caused a stir on both Twitter and Facebook in the last week. Using YouGov SoMA...
Mercedes
US
Fri, 21/09/2012 - 04:01
Fall luxury car marketing season has got the green flag and Mercedes Benz is in the lead: over the past 45 days, the Daimler...
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US
Thu, 20/09/2012 - 12:23
The noshers have spoken in the US! Ritz, Lay’s, Doritos, Fritos and Orville Redenbacher are the five best perceived snack bra...
Best Buy
US
Wed, 19/09/2012 - 14:25
Best Buy’s US brand loyalty levels have been rising since Labor Day, likely riding a wave of back to school sales, but those...
We didn’t expect London 2012 to be great... but it was
UK
Wed, 12/09/2012 - 15:02
A sensational summer of sport is drawing to an end and we all know anecdotally how well received it has been, but what does t...
Quiznos pic
US
Mon, 10/09/2012 - 12:42
Quiznos is in the midst of a comeback attempt in the US sandwich market. The national chain was badly hit by the recession –...
Samsung Thumbnail
US
Mon, 10/09/2012 - 09:34
After taking a big consumer perception hit in the wake of losing its Apple lawsuit on August 24, Samsung began to rebound one...
Netflix
Thu, 06/09/2012 - 15:12
More than a year after its pricing debacle, Netflix’s US perception has seen a strong rebound with people who rent movies thr...
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