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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Abercrombie & Fitch
Wed, 15/05/2013 - 17:48
Retail analyst Robin Lewis may have rained on Abercrombie & Fitch’s parade with its prized 18 – 34 demographic in the US....
Martha Stewart
Wed, 15/05/2013 - 16:29
71-year-old multimillionaire Martha Stewart’s very public foray into online dating drove up’s consumer Recommend sc...
Spring allergies
Wed, 08/05/2013 - 16:31
When allergy sufferers have had enough sneezing and watery eyes, the medical brand they are most likely to consider purchasin...
Wed, 08/05/2013 - 14:32
You may want to skip the candy and flowers, and think about getting mom a set of wrenches this Mother’s Day. The number one b...
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Wed, 08/05/2013 - 12:28
Using YouGov’s brand perception tool, BrandIndex, we have looked into the impact of the horsemeat scandal on three of the maj...
CNN John King
Wed, 01/05/2013 - 16:11
Twitter, Fox News Channel and MSNBC all received short term boosts to their consumer perception during the Boston Marathon bo...
Peroni’s snub of Wetherspoons is a classy decision
Wed, 01/05/2013 - 11:21
Miller Brands caused a stir last week when it emerged that the firm had refused to allow Peroni to be served in the Crown Hot...
Ace Hardware
Wed, 24/04/2013 - 18:30
Reviving a 15-year-old jingle for its new spring home improvement ad campaign and testing new mobile ads that change with the...
Tripadvisor, Travelocity and Expedia
Wed, 24/04/2013 - 17:20
With summer travel reservations heating up, BrandIndex measured online travel services providing the highest value and satis...
Wed, 24/04/2013 - 14:45
In an attempt to maintain Peroni’s status as an upmarket brand, bosses of the Italian beer have told the owners of the Crown...
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