Banner Image

Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Subway
US
Thu, 18/10/2012 - 15:28
Which US Quick Service Restaurants (QSRs) are doing the best job luring upper scale casual eatery diners, hit by an economic...
Sweat every day
US
Thu, 11/10/2012 - 22:19
Under Armour’s marketing efforts to broaden its appeal beyond men appear to be succeeding in the US, with distinct lifts in i...
Article Image
UK
Thu, 11/10/2012 - 10:32
Last Wednesday the government scrapped the award of the West Coast Mainline franchise to First Group. Although the public wil...
Article Image
US
Wed, 10/10/2012 - 16:12
According to its just-leaked training manual, US retailer Target aims to catch up with rival Amazon.com by teaching its emplo...
Article Image
US
Wed, 03/10/2012 - 16:53
Seemingly stealing a page from the Chipotle playbook, US food chain Taco Bell has done wonders for its quality perception wit...
A Twitter storm in a teacup for Waitrose
UK
Wed, 03/10/2012 - 10:25
Last week was Social Media Week, an international meeting of minds where media types got together (online and offline) to dis...
Article Image
US
Tue, 02/10/2012 - 22:11
What patent infringement lawsuit? Samsung’s US consumer perception with adults 18+ has surged to rival competitor promoting t...
Chick-Fil-A Article Image
US
Mon, 01/10/2012 - 21:52
Embattled dining chain Chick-Fil-A’s perception with fast food diners is having a difficult time recovering from its July mel...
Walgreen's Image
US
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases. Walgreen’s has...
Article Image
UK
Thu, 27/09/2012 - 16:00
On September 14 John Lewis unveiled a new television advert campaign called ‘Never Knowingly Undersold’. The 90 second advert...
People Illustration