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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Tripadvisor, Travelocity and Expedia
US
Wed, 24/04/2013 - 17:20
With summer travel reservations heating up, BrandIndex measured online travel services providing the highest value and satis...
Peroni
UK
Wed, 24/04/2013 - 14:45
In an attempt to maintain Peroni’s status as an upmarket brand, bosses of the Italian beer have told the owners of the Crown...
Pret's affordable luxuries a winner
UK
Wed, 24/04/2013 - 10:33
It has been a good year for sandwich chain Pret A Manger, with sales up 17% to £443m and profits also up by 17 per cent to £6...
Primark's focus on value winner amongst consumers
UK
Tue, 23/04/2013 - 15:05
Discount clothing chain Primark has reported “exceptionally strong” results for the six months to 2 March, which has helped d...
Wal-Mart
US
Fri, 19/04/2013 - 13:39
Boomers may need to make room for younger shoppers at Walmart. The 35 – 49 age demographic has surpassed adults 50+ in makin...
Fine bites SSE through Twitter
UK
Wed, 17/04/2013 - 10:47
Utility giant SSE – formerly known as Scottish and Southern Energy and one of the UK’s so-called Big Six energy companies – w...
Panera
US
Fri, 12/04/2013 - 14:01
McDonald’s newly introduced McWrap may be helping to boost the company’s perception with “healthy” US fast food eaters to lev...
Toyota Scion
US
Fri, 12/04/2013 - 13:36
Millennials, representing 85 to 90 million buyers, are a key consumer target for US car manufacturers, but which brands are p...
Singapore Airlines looking for UK PR help
UK
Thu, 11/04/2013 - 14:45
It was reported today that Singapore Airlines is calling on UK PR agencies to submit proposals to manage its communications i...
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UK
Fri, 05/04/2013 - 15:51
Earlier this week energy provider SSE was fined £10.5m by Ofgem for mis-selling gas and electricity. The regulator said the c...
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