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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

J.C. Penney
Wed, 05/06/2013 - 18:10
After seeing its consumer perception decline during former CEO Ron Johnson’s reign, J.C. Penney’s apology and customer thank...
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Wed, 29/05/2013 - 15:39
The Co-operative bank began this week by announcing that former HSBC banker Niall Booker will be joining the company as its n...
Wed, 29/05/2013 - 14:39
Maybe it was coincidence that Chase launched a new consumer ad campaign at the same time its chairman and CEO, Jamie Dimon, c...
Skechers Shape Up
Wed, 29/05/2013 - 14:01
Skechers is back in the good graces of US women and running ahead of its competitors. After a series of spring 2012 lawsuits...
Fri, 24/05/2013 - 16:12
Although Mothercare, the retailer specialising in products for expectant mothers, has reported another big loss for this fina...
Chicken Festival Boosts Buzz for Pizza Hut in UAE
Thu, 23/05/2013 - 14:02
Dubai, UAE: Pizza Huts’ ongoing Chicken Festival, which features new chicken-based additions to their menu, may be helping th...
RadioShack Commercial
Thu, 23/05/2013 - 10:00
New ads featuring Maxim-like scantily-dressed girls, hip-hop dancing with suggestively-shaped portable speakers, seem to have...
Wed, 22/05/2013 - 16:39
One reason for Yahoo’s $1.1 billion purchase of Tumblr may boil down to this key fact: Tumblr’s brand perception among millen...
Social media proves Ocado tie-up is the perfect fit
Wed, 22/05/2013 - 13:18
Morrisons, Britain’s fourth-largest supermarket, last week announced it had struck a deal with online grocery retailer Ocado,...
Sainsbury's Local
Thu, 16/05/2013 - 13:12
Last week Sainsbury’s said that it had paid £248m to Lloyds Banking Group to take full ownership of Sainsbury’s Bank, buying...
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