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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Aldi hitting the mainstream
Wed, 09/01/2013 - 10:56
This time last year poor results at Tesco shocked investors and the grocery sector, although followers of YouGov’s BrandIndex...
Tue, 08/01/2013 - 16:45
JetBlue achieved the highest US leisure travel satisfaction ratings of domestic airlines during the heavy travel period of De...
Thu, 03/01/2013 - 22:50
Ford’s overhaul in the US of their Lincoln brand since early December has helped push the brand’s consumer impression close t...
Dodge Dart
Wed, 19/12/2012 - 03:40
Three American car brands – Dodge, Chevrolet, and Ford -- lead the automotive sector in advertising awareness with potential...
John McAfee
Wed, 19/12/2012 - 02:48
Although he sold his stake in the company in the mid-1990s, anti-virus software founder John McAfee’s widely-reported misadve...
Fri, 14/12/2012 - 19:55
Amazon and Old Navy are the two top national retailers with the best value perception by US consumers since the week after Bl...
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Wed, 12/12/2012 - 10:51
As each year draws to a close I like to look back over YouGov’s BrandIndex and consider the big gainers and fallers of the pr...
Tue, 11/12/2012 - 15:17
Both Xbox 360 and PlayStation 3 consoles are showing their best US consumer perception levels in at least two years while Nin...
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Wed, 05/12/2012 - 11:32
As we move into the final countdown to Christmas, our high street department stores are pulling out all the stops. Looking ba...
Papa John's
Fri, 30/11/2012 - 16:36
Anti-Obamacare rhetoric from Papa John’s CEO and a major Applebee’s franchise owner appear to have driven down both chains’ c...
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