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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Best Buy
Wed, 13/02/2013 - 21:16
Best Buy and Barnes & Noble appear to be the troubled US retailers in the best position to survive their current predicam...
Wed, 13/02/2013 - 16:53
Blackberry is enjoying its best consumer perception in the US since September 2011 in the wake of its new smart phone line an...
Tesco and the horsemeat scandal
Wed, 13/02/2013 - 11:06
Three weeks ago I wrote in this column that Tesco had suffered an immediate image impact after the revelations over horsemeat...
Burger King
Wed, 06/02/2013 - 14:48
Burger King seems to have dodged a consumer perception bullet in the U.S. in the aftermath of its recent UK “horse meat” scan...
Toyota should target the media
Wed, 30/01/2013 - 10:23
In October 2012 Toyota recalled 7.4 million cars due to an electric window fault. The recall had an immediate impact on perce...
Tesco bouncing back
Wed, 23/01/2013 - 11:55
Supermarket giant Tesco has faced a brand crisis with the revelation that it sold beef burgers contaminated by horse meat in...
Thu, 17/01/2013 - 02:36
T-Mobile may want to come up with more promotions like its late December “zero money down” offer. The campaign seems to have...
Failure to adapt meant rivals left HMV behind
Wed, 16/01/2013 - 12:00
Almost exactly a year ago we looked at HMV on YouGov’s BrandIndex and saw that it did not fit the traditional pattern of a re...
Wed, 16/01/2013 - 03:10
AIG has reached its best US consumer perception levels since the financial meltdown of September 2008, most likely helped by...
Wed, 09/01/2013 - 19:31
This past holiday season, US leisure travelers gave their highest satisfaction grades to Hampton Inn and Ritz-Carlton but for...
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