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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Chicken Festival Boosts Buzz for Pizza Hut in UAE
UAE
Thu, 23/05/2013 - 14:02
Dubai, UAE: Pizza Huts’ ongoing Chicken Festival, which features new chicken-based additions to their menu, may be helping th...
RadioShack Commercial
US
Thu, 23/05/2013 - 10:00
New ads featuring Maxim-like scantily-dressed girls, hip-hop dancing with suggestively-shaped portable speakers, seem to have...
Yahoo
US
Wed, 22/05/2013 - 16:39
One reason for Yahoo’s $1.1 billion purchase of Tumblr may boil down to this key fact: Tumblr’s brand perception among millen...
Social media proves Ocado tie-up is the perfect fit
UK
Wed, 22/05/2013 - 13:18
Morrisons, Britain’s fourth-largest supermarket, last week announced it had struck a deal with online grocery retailer Ocado,...
Sainsbury's Local
UK
Thu, 16/05/2013 - 13:12
Last week Sainsbury’s said that it had paid £248m to Lloyds Banking Group to take full ownership of Sainsbury’s Bank, buying...
Abercrombie & Fitch
US
Wed, 15/05/2013 - 17:48
Retail analyst Robin Lewis may have rained on Abercrombie & Fitch’s parade with its prized 18 – 34 demographic in the US....
Martha Stewart Match.com
US
Wed, 15/05/2013 - 16:29
71-year-old multimillionaire Martha Stewart’s very public foray into online dating drove up Match.com’s consumer Recommend sc...
Spring allergies
US
Wed, 08/05/2013 - 16:31
When allergy sufferers have had enough sneezing and watery eyes, the medical brand they are most likely to consider purchasin...
Craftsman
Wed, 08/05/2013 - 14:32
You may want to skip the candy and flowers, and think about getting mom a set of wrenches this Mother’s Day. The number one b...
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UK
Wed, 08/05/2013 - 12:28
Using YouGov’s brand perception tool, BrandIndex, we have looked into the impact of the horsemeat scandal on three of the maj...
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