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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Fox Sport
US
Thu, 05/09/2013 - 18:27
The competition between cable sports channels has heated up. Fox Sports has been scoring the big perception points with sport...
Whole Foods
US
Thu, 05/09/2013 - 15:11
Whole Foods may have to do more than adopt traditional discount tactics if it wants to shake its image as a pricey grocery ch...
Nokia gets a patchy reception across the world
UK
Wed, 04/09/2013 - 12:28
Nokia announced yesterday that Microsoft will acquire its mobile phone business. The Finnish company has long been one of the...
Brand Watch: RNLI
UK
Wed, 04/09/2013 - 11:08
This month’s Brand Watch looks at the Royal National Lifeboat Institution (RNLI), the charity that saves lives at sea, and as...
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UK
Tue, 03/09/2013 - 13:28
On August 19 Tesco was fined £300,000 for misleading customers over the sale of half-price strawberries. Tesco was selling th...
CPG products
US
Thu, 22/08/2013 - 14:43
CPG brands, consumer electronics and wireless/mobile technology are the three industries which U.S. adults 18 and over would...
British Airways flying high as it extends lead over Virgin
UK
Wed, 21/08/2013 - 11:10
Last summer I looked at perception of airlines and noted that British Airways, after years of being hit by a series of crises...
Amazon Prime
US
Tue, 20/08/2013 - 15:48
Amazon’s is notoriously tight lipped about what, for other companies, would be headline metrics: Kindle sales and growth figu...
Manning Brothers DirecTV
US
Tue, 20/08/2013 - 14:30
The DirecTV launch of its Manning brothers football season campaign seems to be perfectly timed. With Time Warner Cable and...
Brazil is waking up to Netflix
US
UK
Brazil
Thu, 15/08/2013 - 16:11
Netflix, the on-demand internet streaming service, has been a hot topic in media circles recently, notably for its acclaimed...
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