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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Failure to adapt meant rivals left HMV behind
UK
Wed, 16/01/2013 - 12:00
Almost exactly a year ago we looked at HMV on YouGov’s BrandIndex and saw that it did not fit the traditional pattern of a re...
AIG
US
Wed, 16/01/2013 - 03:10
AIG has reached its best US consumer perception levels since the financial meltdown of September 2008, most likely helped by...
Marriott
US
Wed, 09/01/2013 - 19:31
This past holiday season, US leisure travelers gave their highest satisfaction grades to Hampton Inn and Ritz-Carlton but for...
Aldi hitting the mainstream
UK
Wed, 09/01/2013 - 10:56
This time last year poor results at Tesco shocked investors and the grocery sector, although followers of YouGov’s BrandIndex...
JetBlue
US
Tue, 08/01/2013 - 16:45
JetBlue achieved the highest US leisure travel satisfaction ratings of domestic airlines during the heavy travel period of De...
Lincoln
US
Thu, 03/01/2013 - 22:50
Ford’s overhaul in the US of their Lincoln brand since early December has helped push the brand’s consumer impression close t...
Dodge Dart
US
Wed, 19/12/2012 - 03:40
Three American car brands – Dodge, Chevrolet, and Ford -- lead the automotive sector in advertising awareness with potential...
John McAfee
US
Wed, 19/12/2012 - 02:48
Although he sold his stake in the company in the mid-1990s, anti-virus software founder John McAfee’s widely-reported misadve...
Amazon
US
Fri, 14/12/2012 - 19:55
Amazon and Old Navy are the two top national retailers with the best value perception by US consumers since the week after Bl...
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UK
Wed, 12/12/2012 - 10:51
As each year draws to a close I like to look back over YouGov’s BrandIndex and consider the big gainers and fallers of the pr...
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