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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Gap
US
Wed, 02/10/2013 - 17:31
Gap’s pair of “classic rock royalty” ads featuring Alexa Ray Joel and Dhani Harrison singing their parents’ classic songs see...
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US
Wed, 02/10/2013 - 17:13
The recent introduction of reduced calorie “Satisfries” coincides with a perception boost for the Burger King brand among two...
StubHub
US
Thu, 26/09/2013 - 20:42
Ticketmaster’s new trial “TM+” resale program seems to have driven its consumer perception close to the levels of reseller St...
"Not Alone": Macmillan Cancer Support
UK
Thu, 26/09/2013 - 14:19
This month’s Brand Spotlight looks at Macmillan Cancer Support, the charity that provides assistance to people with cancer an...
beer brands
US
Wed, 25/09/2013 - 18:29
American craft and global-based brands dominate both the top five overall consumer and quality perception rankings with U.S....
Ryanair charm offensive may heal its brand reputation
UK
Wed, 25/09/2013 - 11:15
Ryanair, the discount airline that people love to hate, has promised to transform its “macho and abrupt culture” and turn ove...
Twitter IPO
US
Fri, 20/09/2013 - 17:37
Twitter’s biggest challenge for potential IPO investors may be dramatically boosting its number of active users because they...
Go Daddy
US
Wed, 18/09/2013 - 18:11
Trading in provocative auto racer Danica Patrick in a bikini for action star Jean-Claude Van Damme playing musical instrument...
Account switching means banks must fight to stay current
UK
Wed, 18/09/2013 - 15:26
This week, new rules took effect that will allow the UK’s 46 million current account holders to switch banks in seven days. A...
Retail bank’s split gives each group plenty to work on
UK
Thu, 12/09/2013 - 10:43
With the splitting of Lloyds Banking Group and the launch of the TSB this week, the next few months will be an important time...
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