Banner Image

Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Article Image
UK
Wed, 26/06/2013 - 11:18
Virgin Atlantic has finalised a deal to sell a 49% stake to Delta Air Lines. From 3 July, the airlines will begin codesharing...
Paula Deen
US
Tue, 25/06/2013 - 16:37
The Food Network may be experiencing some consumer perception backlash since they announced the non-renewal of Paula Deen’s c...
Article Image
UK
Tue, 25/06/2013 - 15:33
BT had a tumultuous time last week, mainly due its escalating battle with rival Sky and the departure of its well respected c...
7-eleven
US
Mon, 24/06/2013 - 22:13
For the second time in a month, 7-Eleven might be looking to Snapple to be its knight in shining armor after falling victim t...
George Zimmer
US
Thu, 20/06/2013 - 15:05
Men’s Wearhouse founder George Zimmer has been its highly-visible public face for many years, but on Wednesday, June 19th, th...
Fallout from the Co-op bail-in is hitting the brand hard
UK
Wed, 19/06/2013 - 10:48
Co-operative Bank’s bail-in – announced on Monday after it struck a deal with regulators to plug its £1.5bn capital hole – co...
YouTube
US
Mon, 17/06/2013 - 14:52
One Google product has replaced another as number one in the top 20 ranking of the best perceived brands by the LGBT communit...
Article Image
US
Wed, 12/06/2013 - 16:45
Verizon Wireless may end up dodging a bullet with its business despite the brand damage sustained by last week’s NSA secret p...
DIY Dad
US
Wed, 12/06/2013 - 15:42
The DIY-enthusiast dad is more than an American cliché – anyone stuck for a gift on Father’s Day would do well with a toolkit...
Article Image
UK
Wed, 12/06/2013 - 11:15
Fuller Smith & Turner has launched a ‘Made of London’ campaign across all media to promote its London Pride ale to capita...
People Illustration