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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Welby’s challenge highlights how vulnerable Wonga is
UK
Wed, 31/07/2013 - 13:06
Last week, in an interview with Total Politics magazine, the Archbishop of Canterbury Justin Welby said that he has told Wong...
back to school
US
Tue, 30/07/2013 - 18:25
In the last four weeks, as families gear up for back to school, Target, Walmart, and Old Navy have provided the best combinat...
McDonald’s stock down, but consumer perception up in Q2
US
UK
Germany
France
Wed, 24/07/2013 - 17:00
Earlier this week fast-food behemoth McDonald’s experienced a fall in its stock price after it released disappointing second-...
Co-op Bank still trailing its rivals after series of setbacks
UK
Wed, 24/07/2013 - 13:42
A month ago I looked at the succession of crises suffered by the Co-operative Bank this year: the collapse of its deal to buy...
Staples
US
Tue, 23/07/2013 - 20:40
Instead of raising eyebrows, promoting back to school sales in early July seems to be raising Staples’ perception with parent...
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US
Mon, 15/07/2013 - 09:32
One year after Marissa Mayer assumed the CEO title at Yahoo, the company’s stock price is approximately 60% higher than when...
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UK
Thu, 11/07/2013 - 11:42
The BBC’s internet television and radio service, which was launched in 2007, had the highest *Buzz score of any UK brand for...
M&S brand perception matches fall in sales
UK
Wed, 10/07/2013 - 11:07
Today Marks and Spencer reported a 0.3% rise in underlying UK sales for the latest quarter (the thirteen weeks to 29 June). H...
E*Trade
US
Tue, 02/07/2013 - 16:27
E*Trade may have outgrown its TV crib: the financial service’s most recent Super Bowl campaign featuring its iconic talking b...
Men's Wearhouse: George Zimmer
US
Fri, 28/06/2013 - 12:40
Perhaps Men’s Wearhouse cannot “guarantee it” when it comes to consumer perception, in the wake of the firing of its founder...
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