Banner Image


Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Sweet success for Celebrations and Maltesers
Mon, 04/11/2013 - 16:24
Halloween sparks some success for Celebrations, Maltesers and Twix The increasing promotion of Halloween and themed confectio...
Heinz could be the victor of the global burger battle
Wed, 30/10/2013 - 16:22
The battle of the burgers got saucier this week when McDonald’s announced it was severing its 40-year relationship with Heinz...
White House
Tue, 29/10/2013 - 14:56
This year’s Red, Blue and Independent Rankings were measured using the Index score, BrandIndex’s aggregate indicator of brand...
Fri, 25/10/2013 - 21:14
BlackBerry’s October 21st iPhone and Android app release of its most cherished feature -- the BBM messaging service -- appear...
Wed, 23/10/2013 - 17:15
Will Ferrell may be moving the consumer perception meter for Dodge and might be bringing in some customers too. The three-wee...
Ryanair is working hard to melt the hearts of UK flyers
Wed, 23/10/2013 - 16:04
One month ago, Ryanair shocked the airline industry by revealing it was going to start being nicer to customers. Our research...
There’s still time for M&S’s autumn range to blossom
Wed, 16/10/2013 - 12:10
Last week Marks & Spencer’s general merchandise arm was dealt a blow when a number of respected analysts warned that it i...
Geico Hump Day
Tue, 08/10/2013 - 18:12
When the insurance industry swings into their ad spending cycle, consumers definitely take notice. A September wave of new Al...
Tue, 08/10/2013 - 17:59
Infiniti may have found a brand savior with its new Q50. After lagging behind rivals for a long time, the Nissan-manufactured...
Article Image
Thu, 03/10/2013 - 16:42
The battle between two of the UK’s leading supermarkets intensified yesterday as Sainsbury’s and Tesco each reported contrast...
People Illustration