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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

British Airways flying high as it extends lead over Virgin
UK
Wed, 21/08/2013 - 11:10
Last summer I looked at perception of airlines and noted that British Airways, after years of being hit by a series of crises...
Amazon Prime
US
Tue, 20/08/2013 - 15:48
Amazon’s is notoriously tight lipped about what, for other companies, would be headline metrics: Kindle sales and growth figu...
Manning Brothers DirecTV
US
Tue, 20/08/2013 - 14:30
The DirecTV launch of its Manning brothers football season campaign seems to be perfectly timed. With Time Warner Cable and...
Brazil is waking up to Netflix
US
UK
Brazil
Thu, 15/08/2013 - 16:11
Netflix, the on-demand internet streaming service, has been a hot topic in media circles recently, notably for its acclaimed...
Love it or hate it, Marmite’s creating a buzz
UK
Thu, 15/08/2013 - 10:55
For the first time in two years, Unilever has launched a television campaign for its brand, Marmite. The advert was first air...
apple
US
Thu, 15/08/2013 - 03:45
Apple is the laptop brand most often cited by consumers likely to make a purchase in the next six months, followed by Dell. A...
Back to School
US
Wed, 14/08/2013 - 13:07
Since our first Back To School report two weeks ago, more retailer advertising and promotion campaigns have launched, impacti...
T-Mobile
US
Thu, 08/08/2013 - 13:40
Just as T-Mobile announces today that it gained 1.1 million customers over its second quarter, its largest jump in four years...
CBS
US
Wed, 07/08/2013 - 20:55
Time Warner Cable and CBS are losing perception as a result of their current dispute, although Time Warner appears to be payi...
Taco Bell
US
Fri, 02/08/2013 - 20:06
Taco Bell is ending its kids meals because, according to CEO Greg Creed, "We're trying to be this millennial edgy brand.” Bu...
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