Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Wed, 29/03/2017 - 14:25

As Theresa May invokes Article 50, it may a time for companies to reflect on how they will staff their businesses in the comi...

Fri, 24/03/2017 - 14:02

Changing its name to Spectrum may have been the best thing to happen to Time Warner Cable after merging with Charter. Since...

Fri, 24/03/2017 - 12:40

Earlier this month Spotify announced that it had reached 50million pay subscribers, as it continues to battle against Apple M...

Thu, 23/03/2017 - 12:58

Cheaper basic economy fares and lower prices to Europe and Asia seem to have raised the consumer value perception of most air...

Thu, 16/03/2017 - 13:51

The smoke is clearing in the unlimited data war between wireless carriers and T-Mobile seems to have emerged the leader. T-M...

Wed, 15/03/2017 - 14:01

Ordinarily, when a new device hits the market, the talk is of innovation and revolutionary new features. However, the big sto...

Wed, 15/03/2017 - 10:56

Consumer perception of beer brands is a bit softer this year compared to 2016, even for perennial leader Samuel Adams, accord...

Fri, 10/03/2017 - 01:10

Avocados From Mexico is the only Super Bowl advertiser to make significant gains in all three key consumer perception metrics...

Singapore

Thu, 09/03/2017 - 04:12

Back in November, we heard the online retail giant Amazon is planning to expand into South-east Asia by opening an office in...

Wed, 08/03/2017 - 15:30

Consumer perception of both Jared The Galleria of Jewelry and Kay Jewelers just fell to four-year lows in the aftermath of a...

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