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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Subway
US
Thu, 22/03/2018 - 14:41
Subway’s latest improvements – a revamped loyalty program, a new set of menu items, and an updated ordering app...
Women 2018 rankings
US
Tue, 20/03/2018 - 17:07
TOP 10 This year’s rankings of the 10 best perceived brands by women finds two new companies entering the list: Hershey...
CEO
US
Thu, 15/03/2018 - 17:09
A prominent CEO’s departure from one of the country’s biggest brands will ripple across the news, sparking length...
St. Patrick's Day
US
Wed, 14/03/2018 - 15:07
For all the publicity generated by zany beer ads (and their catchy slogans – think “Dilly Dilly”), it seems...
Super Bowl
US
Wed, 07/03/2018 - 16:26
Just over four weeks after the Philadelphia Eagles beat the New England Patriots in Super Bowl LII, 13 brands associated with...
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UK
Wed, 07/03/2018 - 10:29
Last week was not a good one for the British high street, with the announcement that ‘Toys ‘R’ Us’ an...
Aldi
US
Tue, 06/03/2018 - 15:36
Although Kroger is the nation's largest supermarket chain, YouGov data suggests that title is under threat from a much yo...
Dick's Sporting Goods
US
Mon, 05/03/2018 - 17:10
Consumer perception rose dramatically for both Dick’s Sporting Goods and Walmart after the stores announced changes in...
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UK
Fri, 02/03/2018 - 14:56
This week brought the unfortunate news that retailer Toys R Us had been placed into administration, putting around 3,000 jobs...
NRA
US
Thu, 01/03/2018 - 16:06
Despite a significant increase in the number of people talking and hearing about many of the brands which broke their NRA par...
People Illustration