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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

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US
Fri, 30/06/2017 - 14:29
Since the financial crash, Nike stocks have experienced strong growth, reaching a high point in November 2015 nearly seven ti...
Apple
US
Thu, 29/06/2017 - 21:46
After a raft of new product announcements at its June 5th Worldwide Developers Conference (WWDC) in San Jose, Apple hit a 16-...
Diageo
US
Thu, 29/06/2017 - 17:56
A week before Ivan Menezes celebrates his fourth anniversary as CEO of Diageo, the world's biggest spirits company has added...
M&M's
US
Thu, 22/06/2017 - 15:55
Six weeks in to the biggest launch of its 75-year-history, M&M’s customer demographics appear to be slowly changing towar...
M&Ms
US
Tue, 13/06/2017 - 21:18
Two brands debuted on this year’s top 10 best perceived brands by fathers – Home Depot and M&M’s. Home Depot joined riva...
Dos Equis
US
Mon, 12/06/2017 - 15:46
Millennials seem to have lost interest in Dos Equis’ new “World’s Most Interesting Man,” enough for parent Heineken USA to sw...
Hulu
US
Wed, 07/06/2017 - 20:44
The back-to-back launches of season two of “The Path” and especially the acclaimed series “The Handmaid’s Tale” seem to help...
Abercrombie & Fitch
US
Mon, 05/06/2017 - 18:42
Abercrombie & Fitch announced their first quarter earnings last month at a time when the company’s rivals are reportedly...
Epcot
US
Wed, 31/05/2017 - 16:58
Four of the biggest amusement park chains have been gradually losing purchase consideration favor with their customers who ar...
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UK
Wed, 31/05/2017 - 10:05
Once again an airline is in the headlines for the wrong reasons. This time it’s BA trying to recover its reputation fol...
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