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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Yum Brands
US
Tue, 06/02/2018 - 16:40
Heading into Yum Brands’ fourth quarter earnings this Thursday morning, only Taco Bell has shown an increase in purchas...
Mayo Clinc
US
Thu, 01/02/2018 - 07:32
Mayo Clinic, Amazon, and Google top YouGov BrandIndex's ranking of the brands women say they would be most proud to...
Dunkin' Donuts
US
Wed, 31/01/2018 - 14:30
More than three weeks after Dunkin’ Donuts began scaling back its menu, the general public seems to like the concept, b...
PayPal
US
Thu, 25/01/2018 - 15:27
Since forming a digital wallet partnership with Google last April, online payment facilitator PayPal made one of the biggest...
Tide
US
Wed, 24/01/2018 - 16:29
The “Tide Pod Challenge” may be sinking Tide’s consumer perception level, but that doesn’t seem to be...
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Singapore
Mon, 22/01/2018 - 11:58
Following several lawsuits claiming that Apple’s iPhone batteries were designed to slow down over time, the company...
7-Eleven
US
Wed, 17/01/2018 - 18:21
After Immigration and Customs Enforcement agents raided 7-Eleven stores nationwide and arrested 21 undocumented workers, the...
Spotify
US
Thu, 11/01/2018 - 16:35
With an IPO on the horizon, Spotify may have a leading 35% market share in the streaming music sector, but rival Pandora domi...
JetBlue
US
Tue, 09/01/2018 - 21:41
JetBlue moved up from fourth to third place over the past 90 days in YouGov BrandIndex's annual holiday travel satisfaction r...
Iced Tea
US
Thu, 04/01/2018 - 17:33
Millennials appear to have grown less fond of iced tea brands over the past two years, according to YouGov BrandIndex. During...
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