Articles
Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.
Latest Articles
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Wed, 11/04/2018 - 16:52
Advertising awareness has been on a long-term decline with GEICO, Progressive, and auto insurance companies as a whole since...
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Tue, 10/04/2018 - 16:42
Starbucks may boast more current customers than Panera Bread, but it likely needs to improve key perception metrics to lure l...
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Thu, 05/04/2018 - 04:17
Dove can now safely say it is a two-gender brand: over the past several weeks, men have equaled women in their purchase consi...
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Mon, 02/04/2018 - 21:07
Early data shows the Fox News Channel brand sustaining more consumer perception damage than any advertiser boycotting Laura I...
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Thu, 29/03/2018 - 15:24
Texas Roadhouse and Outback Steakhouse battled for supremacy on Twitter recently, but in the real world, the numbers don...
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Wed, 28/03/2018 - 17:00
Over the past five years, Walmart has gradually become less of a “red state” brand and actually getting “bl...
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Thu, 22/03/2018 - 14:41
Subway’s latest improvements – a revamped loyalty program, a new set of menu items, and an updated ordering app...
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Tue, 20/03/2018 - 17:07
TOP 10
This year’s rankings of the 10 best perceived brands by women finds two new companies entering the list: Hershey...
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Thu, 15/03/2018 - 17:09
A prominent CEO’s departure from one of the country’s biggest brands will ripple across the news, sparking length...
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Wed, 14/03/2018 - 15:07
For all the publicity generated by zany beer ads (and their catchy slogans – think “Dilly Dilly”), it seems...
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