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Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Maybelline
US
Wed, 20/06/2018 - 20:35
Soon after Meghan Markle became the newest member of the British royal family, her reported fondness for a Maybelline mascara...
IHOP
US
Tue, 19/06/2018 - 20:00
If the International House of Pancakes wanted attention by temporarily changing its name to the International House of Burger...
Father's Day
US
Tue, 12/06/2018 - 16:11
With Father's Day just around the corner, there's a good chance many Americans are asking themselves the familiar que...
Best Buy
US
Thu, 07/06/2018 - 15:53
With a new logo and ad campaign focused on customer service, along with a new membership plan that offers unlimited tech supp...
Roseanne
US
Wed, 06/06/2018 - 18:38
Discussions about Ambien these days are anything but sleepy. After Roseanne Barr partially blamed the sedative for her contro...
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US
Tue, 29/05/2018 - 14:02
With Tuesday’s racial-sensitivity training occurring at 8,000 Starbucks stores, the chain has been hit the hardest in o...
White Castle
US
Tue, 22/05/2018 - 21:58
Five weeks after introducing its first plant-based sliders, White Castle is making perception headway with both millennials a...
Reputation Ranking
US
Fri, 18/05/2018 - 18:36
Health and technology companies take up eight out of the top 10 brands that consumers say they’d be most proud to work...
Southwest
US
Thu, 17/05/2018 - 14:43
Southwest Airlines’ recent series of mishaps – an engine exploding in April that resulted in a passenger death, a...
Adidas and Nike
US
Wed, 16/05/2018 - 16:16
Embroiled sportswear rivals Adidas and Nike are struggling with perception and potential revenue in ways they haven’t i...
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