Articles

Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Wed, 20/06/2018 - 20:35

Soon after Meghan Markle became the newest member of the British royal family, her reported fondness for a Maybelline mascara...

Tue, 19/06/2018 - 20:00

If the International House of Pancakes wanted attention by temporarily changing its name to the International House of Burger...

Tue, 12/06/2018 - 16:11

With Father's Day just around the corner, there's a good chance many Americans are asking themselves the familiar que...

Thu, 07/06/2018 - 15:53

With a new logo and ad campaign focused on customer service, along with a new membership plan that offers unlimited tech supp...

Wed, 06/06/2018 - 18:38

Discussions about Ambien these days are anything but sleepy. After Roseanne Barr partially blamed the sedative for her contro...

Tue, 29/05/2018 - 14:02

With Tuesday’s racial-sensitivity training occurring at 8,000 Starbucks stores, the chain has been hit the hardest in o...

Tue, 22/05/2018 - 21:58

Five weeks after introducing its first plant-based sliders, White Castle is making perception headway with both millennials a...

Fri, 18/05/2018 - 18:36

Health and technology companies take up eight out of the top 10 brands that consumers say they’d be most proud to work...

Thu, 17/05/2018 - 14:43

Southwest Airlines’ recent series of mishaps – an engine exploding in April that resulted in a passenger death, a...

Wed, 16/05/2018 - 16:16

Embroiled sportswear rivals Adidas and Nike are struggling with perception and potential revenue in ways they haven’t i...

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